February 13, 2025

Gathering viewers knowledge and monitoring e-mail interactions are important for enhancing your advertising methods and sustaining customized campaigns. Understanding who engaged and the way they interacted offers worthwhile insights for optimization. Whereas common emails are tracked by the ESP or CDP of your selection, AMP emails are a bit difficult. That’s the place Stripo Knowledge Service enters the sport, and at the moment, we’ll speak about what it’s for and learn how to arrange your individual Knowledge Service.

What’s a Stripo Knowledge Service?

Let’s begin with the fundamentals. Knowledge Service is a storage system the place you’ll be able to gather buyer responses, suggestions, and different interactions together with your emails. These knowledge are gathered from numerous sources, equivalent to “Type” blocks, NPS questionnaires, and interactive content material like video games.

 

Why use AMP?

We’ve touched on such a factor as AMP for emails, however why are we combining Knowledge Service and AMP?

AMP and HTML5/CSS3 are unbiased subsets of HTML used to create interactive e-mail content material. Each have to be included in a single e-mail to make sure compatibility with e-mail shoppers, as some, equivalent to Apple Mail, totally assist HTML5 and CSS3, whereas others, equivalent to Gmail, totally assist AMP.

The place AMP can be utilized:

AMP allows widespread actions — equivalent to confirming registrations or appointments, submitting suggestions, filling out kinds, giving rankings, and delivering real-time content material — straight throughout the e-mail itself. This eliminates the necessity for extra steps or exterior transitions, offering a seamless person expertise.

Sounds handy, proper? Nonetheless, behind this comfort, there are a number of extra vital advantages:

  • AMP offers an efficient method of displaying your clients that you just truly care about them by eliminating additional steps on the best way to your content material;
  • AMP improves virality by introducing improvements and distinguishing your mailings from opponents’ mailings;
  • AMP entertains your target market with all of the interactivity you’ll be able to consider, making your emails partaking.

Learn how to create a brand new Knowledge Service

Now, let’s get all the way down to enterprise and create your Knowledge Service. Please be suggested that you should utilize our Knowledge Service or embed any exterior endpoint, even those you constructed with Zapier. There are two paths you’ll be able to select when creating your individual Knowledge Service: with Stripo’s Knowledge Storage or with Zapier Webhook. 

Choice 1. Selecting Stripo Knowledge Storage

If you wish to retailer recipients’ responses on our aspect, then you definately’re supposed to make use of our Knowledge Service. You’ll have entry to this knowledge service at any time. 

So, to construct a brand new Knowledge Service with Stripo, it’s worthwhile to:

  • click on the “Knowledge” tab, situated on the left aspect of the display screen, in your Stripo account;
  • in a brand new window, you’ll robotically see a “Providers” tab;

Data Service tab in Stripo

  • click on the “+ Create a Service” button.

Data Service configuration

  • the “Service Configuration” window will seem. Right here, it’s worthwhile to give a reputation to your Knowledge Service and enter a brief description; the previous is obligatory, the latter is non-compulsory;
  • all different fields are stuffed out robotically;
  • copy the URL tackle for the long run marketing campaign.

Copying the Data Service URL

Vital word:

We advocate that you just identify this service after the identify of your e-mail marketing campaign. We imagine that this may make it simpler so that you can discover and analyze the mandatory knowledge in your Stripo account after the e-mail marketing campaign has been completed.

  • within the part beneath, toggle the “Stripo storage” button.

Enabling Stripo storage

Choice 2. Selecting Zapier as Knowledge Storage

To make use of Zapier as your Knowledge Storage, it’s worthwhile to do all of the steps described above, however as an alternative of selecting Stripo as your knowledge storage, you must:

  • select “Exterior Storage”;
  • paste the hyperlink to your Zapier Webhook — we’ll construct it now.

Enabling external storage

Creating Zapier Webhook

Zapier provides a variety of zaps (connections). 

As we wish to retailer all recipients’ responses on Google Sheets, we have to join Stripo to Zapier and Zapier to Google Drive.

Let’s do it:

  • in your Zapier account, within the higher left-hand nook, click on “Create” and select “Zaps”;

Creating the webhook with Zapier

  • give it a reputation;
  • within the “1. When this occurs” part, select “Webhooks by Zapier”;

Choosing the webhook tool

  • as a set off, you select “Catch hook”;

Setting up the trigger event

  • click on “Proceed”;
  • within the new window, click on the webhook URL that Zapier has simply generated for you;

Copying the webhook URL

  • then you definately get again to Stripo and insert this hyperlink into the respective subject;

Pasting the webhook URL in Stripo

  • within the “2. Do that” part, select “Google Sheets”;

Enabling Google Sheets for the webhook

  • now, we have to select the suitable Motion occasion — for our function, we’d like the “Create Spreadsheet Row” possibility;

Setting up the action event

  • enter your credentials on your Google account and click on “Join a brand new account”;

Connecting your Google account

  • give Zapier entry to your Google Drive;

Allowing Zapier to use your Google account

  • Zapier robotically provides your Google Drive account to the record. You don’t even want to decide on something;
  • to make all issues work, it’s worthwhile to construct a Google sheet with all the mandatory columns for gathering data. For instance, in case your aim is to gather charges, suggestions, and recipients’ e-mail addresses, your easy spreadsheet will seem like this;

Prepared Google spreadsheet

  • in Zapier, it’s worthwhile to choose “Drive,” the place your spreadsheet is saved. After that, select “Spreadsheet,” which is the Google sheet you’ve created and the worksheet. I selected “Sheet 1,” as I wished to retailer all the information on a single web page.

Attaching the Google spreadsheet

  • Zapier pulls the names of the fields out of your spreadsheet;
  • Zapier pulls in knowledge out of your AMP Type (as we stated, we’ll gather e-mail addresses, charges, and suggestions);

Spreadsheet configuration screen

  • click on “Proceed”;
  • run the take a look at to test whether or not the connection was established appropriately;
  • in case your take a look at was profitable, click on “Publish.”

For the specified knowledge to be saved in your spreadsheet, it’s worthwhile to provoke a request to your created Zap. You then must create a easy kind, add our Knowledge Service to its code, and do a take a look at inside Stripo. We now have a ready e-mail kind we’ll do manipulations with.

Prepared email form

To make your Zapier hook work correctly with Google Sheets, please do the next:

  • paste the hyperlink of your Knowledge Service, as proven within the screenshot beneath;

Attaching the Data Service to the form

  • click on on the “Preview” button to enter the e-mail preview web page;
  • fill in your created kind and click on on the button you employ to ship suggestions.

Testing email form

As soon as it’s executed, we return to Zapier and our webhook. We have to set the instance values for Zap to assemble knowledge in the suitable spreadsheet cells. Go to your created webhook and do the next:

  • click on in your webhook and go to the “Take a look at” tab;

Webhook test tab

  • click on on the “Discover new information” button, as it is going to replace and present beneath all of the queries your webhook obtained (on our screenshot, we have already got the newest document proven);

Finding webhook records

  • test the document by clicking on it to see the values your webhook obtained from the shape take a look at.

Checking saved records

  • click on on the Google Sheets node and go to the “Configure” tab;

Configuring the Google spreadsheet

  • assign the right knowledge to the suitable fields by clicking on the + button;

Attaching the right data to the webhook

  • the ultimate look of the assigned knowledge needs to be as follows:

Configured Google spreadsheet

As soon as it’s executed, save the adjustments. Now, all subsequent webhook queries might be recorded in your Google Spreadsheet.

Vital word:

We confirmed how knowledge might be saved on our Service and on an exterior service (Zapier). However you’ll be able to select each in the event you like. Simply toggle on each choices:

Enabling both storages for Data Service

Learn how to test your outcomes and solutions

To see the outcomes of this marketing campaign, it’s worthwhile to enter the “Knowledge” part once more, the place all of your Knowledge Providers are saved.

Discover the service you’ve beforehand constructed.

Checking the data received within Stripo

As you’ll be able to see, it exhibits what number of requests every service had and the time when the final request was made.

Click on the “Obtain” button to get a CSV file with all of the solutions. This works for each our inside and exterior storage.

Downloading the CSV file with data

If you happen to picked Zapier as your exterior storage, all of your obtained knowledge might be saved throughout the Google spreadsheet you connected to your webhook.

Data stored within the Google spreadsheet

Phrase of recommendation

AMP is a complicated know-how, so it’s worthwhile to be armed with information and be ready earlier than adopting it. Right here’s only a pleasant reminder. To have the ability to ship AMP content material, you must:

  • get whitelisted with Google;
  • repair all of the bugs, if any happen. You’ll see them within the Preview mode (in any other case, customers will see HTML e-mail);
  • remember that AMP works because it ought to in Gmail, Yahoo, and FairEmail;
  • at all times create an interactive fallback model of your interactive e-mail for e-mail shoppers that assist HTML5 and CSS3;
  • сraft a textual content fallback, because it’s obligatory for e-mail shoppers that don’t assist HTML5 or CSS3;
  • take into account that AMP emails lose their AMP parts in the event you ahead them.

Wrapping up

Knowledge Service is a good instrument that leverages interactive emails, making them each enjoyable for the recipient and worthwhile for the enterprise. Knowledge Service permits for gathering worthwhile knowledge out of your AMP e-mail campaigns to strengthen your future advertising endeavors and enterprise improvement concepts.

Create distinctive emails with Stripo