April 13, 2024

GA4 is constant its inevitable march to take over from Common Analytics, and the 1st July 2023 is developing rapidly. Shifting to GA4 is comparatively painless, however attending to grips with the reporting and integrations is one other matter. Should you’re nonetheless having issue you need to use our free information to GA4 that will help you alongside.

There are alternate options although, so in case you are staunchly in opposition to GA4 or Google Analytics generally, there’s an alternate options for you on the market.

These listed under normally have free variations, however many are restricted to a smaller variety of customers or pageviews per day. This shall be high-quality for some customers, however bear this in thoughts when wanting on the plans obtainable.



Matomo is an open-source analytics software, initially referred to as Piwik. There’s a Professional model for bigger website (see under), however the primary model is nice in case you are excited by internet hosting your personal analytics or paying for the cloud internet hosting.


Internet hosting your personal analytics will reduce down load speeds and just be sure you can hold all your knowledge ceaselessly. It does require some information to arrange in addition to a server of some description although.

That is additionally most likely the closest to Common Analytics which you could get. The training curve is principally non-existent should you’re used to UA and you may import your current UA knowledge as effectively, making an ideal continuation as it’s phased out.

Superb For

Individuals who need to hold their Common Analytics information, significantly when you’ve got an extended historical past. Additionally, those that don’t thoughts establishing their very own server for internet hosting the analytics.

Piwik Professional

After the open-source model grew to become Matomo, the proprietary model – Piwik Professional – has developed right into a full analytics suite. It has developed from the free model to incorporate extra interactions, reviews, integrations and extra.


Simple to make use of as with it’s free cousin, and effectively supported as a result of giant utilization worldwide. These integrations can bridge the hole between the free variations and different merchandise reminiscent of Knowledge Studio, Zapier, and many others.

Superb For

Bigger web sites who nonetheless need to work collectively intently with different Google properties, together with Search Console, Adverts, Knowledge Studio, and many others.


A lightweight-weight and open-source analytics software, Believable isn’t free, however begins at 9 Euros a month, so gained’t break the financial institution. It additionally works effectively with common content material administration methods like WordPress and might import your earlier UA knowledge.


Believable is GDPR compliant and doesn’t use cookies, so you possibly can stay GDPR compliant. It can be self-hosted to maintain web page speeds excessive and has good API entry for builders to make use of.

Superb For

These with full in-house groups, startups and others who is likely to be beginning small however have large ambitions.


Specializing in options for websites, apps and bodily places like warehouses, Mixpanel helps with a few of the largest names round – like Uber and Yelp. It’s arguably extra advertising and marketing led reasonably than uncooked analytics led, however that is nice for busy entrepreneurs.


That is scalable, safe and integrates with a whole lot of different apps and companies. It could be just a little expensive to get the whole lot arrange, however the usability greater than makes up for this.

Superb For

Bigger in-house advertising and marketing groups and extra advanced companies.


Different Concerns

There are much more companies obtainable than these listed above, however there are additionally a whole lot of enterprise sorts. It may be fairly troublesome to get what you want – particularly if your small business is younger – however take your time to pick the appropriate one for you. If you’re nonetheless uncertain, we can assist you resolve and provides additional steerage with our assist packages.

Listed below are just a few factors which ought to assist information you if you end up deciding:

  • Be sure to aren’t oversold and you’re shopping for what you really need and can use.
  • Hold your knowledge retention time-frames in thoughts to see wider developments.
  • Try to personal the information you generate and take into accout how it may be used must you cancel a service.
  • Examine integrations with what companies you already use, so that you don’t incur extra prices or the price of shifting extra companies.
  • Ensure the instruments are appropriate for you folks reasonably than having to spend hours on additional coaching.
  • Make sure the integrations are the place they’re wanted throughout your web site, apps, bodily places and different concerns.

It won’t be excellent, however Common Analytics has been a staple of digital advertising and marketing for a few years, and it’ll be disappointing to see it go.

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