April 16, 2024

We’re delighted to announce that at the moment is Koozai’s 17th birthday and we’ve been busy celebrating in fashion with a particular occasion this week to mark the milestone!

Throughout our celebrations on the Fareham Innovation Centre, our workforce acquired collectively for a model technique day and ‘coming of age’-themed celebration that went down like a home on fireplace. There was after all loads of beautiful meals, celebration props, and social occasions too!

Our Managing Director, Sophie Roberts, celebrating Koozai’s seventeenth birthday in Fareham

 

Throughout the occasion, our beautiful Managing Director, Sophie Roberts, additionally revealed some thrilling information… that we’ve now surpassed the milestone of 600 long-term consumer retainers and tasks – an incredible feat!

Sophie commented: “It’s been an incredible day and I’m so happy with how far we’ve come over the past 17 years. Investing in the suitable individuals, nurturing digital advertising experience, and taking care of our purchasers has all the time been key for us, however we all know that it’s the mixed arduous work of all ‘Koozians’, each previous and current, that has helped us to face the check of time. Our longevity is one thing of a rarity within the digital advertising world.”

Based in 2006, Koozai affords a full suite of digital advertising providers, together with search engine optimization, PR, Content material Advertising, and PPC. Headquartered on the Fareham Innovation Centre, the company has further workplace places in London and Preston, and has gained a number of nationwide business accolades and speaker slots, together with on the UK Search Awards, The Drum, the DADI Awards, BrightonSEO, and the BIMA awards.

“Enabling our purchasers to develop, profitable awards, and rising the enterprise have all been sensible moments for us. Nonetheless, simply as necessary is the truth that individuals select to proceed working with us, with our consumer and workers retention ranges remaining excessive,” Sophie continued.

Koozai has a powerful consumer portfolio, having labored with organisations like Tui, Papa Johns, Cambridge College, the Victoria & Albert Museum, Trevor Sorbie, Travelbag, and Cote Brasserie. The company has additionally labored with standard Hampshire firms together with Purple Funnel ferries, automotive firm Protyre, constructing suppliers Drainfast, and telecoms enterprise Onecom.

17 years of digital advertising with Koozai…

Wow, it’s superb how briskly 17 years goes while you’re having enjoyable! To mark a few of the main milestones in digital advertising since Koozai entered the market, we’ve put collectively a timeline of key occasions for the digital advertising business at giant…

2006:

  • Hampshire entrepreneur Ben Norman units up an search engine optimization company referred to as Influence Media (later to grow to be ‘Koozai’)
  • Twitter was launched to the general public, offering a brand new social media platform for companies to attach with prospects.
  • Google acquired YouTube, opening up new prospects for video advertising.

2007:

  • The iPhone was launched, launching the smartphone period and opening up new prospects for cell advertising.
  • Google launched show promoting by the acquisition of DoubleClick.

2008:

  • Google launched interest-based promoting, permitting entrepreneurs to focus on shoppers primarily based on their on-line conduct.
  • Fb launched its promoting platform.

2009:

  • Foursquare was launched, pioneering location-based advertising.

2010:

  • Instagram was launched, opening up new prospects for visible advertising.
  • Pinterest was launched, offering a brand new platform for visible content material advertising.
  • Google launched real-time search, permitting customers to see the most recent outcomes for his or her search queries.

2011:

  • Our company modifications title to “Koozai” for the primary time.
  • Google launched Google+, its personal social media platform, permitting companies to attach with prospects in new methods.
  • The primary Snapchat was launched, offering a brand new platform for momentary visible content material advertising.

2012:

  • Fb launched its cell promoting platform, permitting companies to focus on cell customers.
  • Google launched Enhanced Campaigns, which made it simpler for advertisers to handle campaigns throughout totally different units.

2013:

  • Twitter launched Vine, a platform for short-form video content material.
  • Google launched Hummingbird, an replace to its search algorithm that emphasised conversational search and pure language processing.

2014:

  • Fb acquired WhatsApp, opening up new prospects for messaging advertising.
  • Google launched the “mobile-friendly” label in search outcomes, encouraging companies to optimise their web sites for cell units.

2015:

  • Fb launched Fb Stay, a platform for stay video content material.
  • Google launched RankBrain, a man-made intelligence system that helps to course of search queries.

2016:

  • Instagram launched Tales, a platform for momentary visible content material advertising just like Snapchat.
  • Fb launched Messenger chatbots, permitting companies to speak with prospects by messaging apps.
  • Our [now] Managing Director Sophie Roberts began working for Koozai as a Consumer Providers Supervisor

2017:

  • Google launched the Cell-First Index, which prioritises mobile-friendly web sites in search outcomes.
  • Amazon acquired Complete Meals, signaling its intention to enter the grocery market.

2018:

  • Instagram launched IGTV, a platform for longer-form video content material.
  • Google launched the Google Advertising Platform, a collection of instruments for entrepreneurs to handle campaigns throughout totally different channels.

2019:

  • TikTok turned one of many fastest-growing social media platforms, providing a brand new platform for short-form video content material advertising.
  • Google launched BERT, an replace to its search algorithm that improves understanding of pure language queries.

2020:

  • The COVID-19 pandemic compelled many companies to shift their advertising efforts on-line, accelerating the development towards digital advertising.
  • Apple launched App Monitoring Transparency, which requires customers to opt-in to permit apps to trace their conduct for promoting functions.

2021:

  • Our Managing Director, Sophie Roberts, takes over at Koozai and buys a majority stake within the firm.
  • Google introduced the phasing out of third-party cookies, which is able to affect how advertisers goal and measure internet marketing.
  • Fb confronted scrutiny over its dealing with of consumer knowledge, resulting in modifications in its promoting insurance policies and elevated emphasis on privateness.

2022:

  • Koozai launches Hampshire Digital, a digital advertising community that was arrange final yr to help companies within the area throughout difficult financial occasions.

2023:

  • ChatGPT launches for the primary time, promising to revolutionise how we do digital advertising within the years to come back.
  • Feedspot names Koozai’s weblog as high 5 worldwide [2nd in the UK]

 

In case you missed it, we additionally arrange Hampshire Digital, a digital advertising community that was arrange final yr to help companies within the area throughout difficult financial occasions. It’s free to hitch, so don’t hesitate to enroll!

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