July 18, 2024
Tips on how to write a winner announcement electronic mail — Stripo.electronic mail

Contests are an effective way to extend model visibility, construct an electronic mail listing, or get your viewers to have interaction with you. Nevertheless, after the competition winners are chosen, it’s essential know tips on how to write a winner announcement electronic mail. This electronic mail should be written accurately, otherwise you danger complicated or alienating the competition’s contributors and even the competition winners.

Construct your individual electronic mail with Stripo!

Get Began

Issues to think about when constructing your winner announcement electronic mail

Happily, writing an efficient winner announcement electronic mail isn’t onerous. Your electronic mail copy simply wants to perform 4 issues:

  1. Begin with appreciation: Use an saying winners script that acknowledges all contributors, making certain that those that didn’t win nonetheless really feel valued for his or her efforts and participation.
  2. Have fun the winners: Customise your announcement with a prize winner electronic mail template that congratulates the winners clearly and joyously, making them really feel particular for his or her achievement.
  3. Present clear directions: Element the subsequent steps winners must take to say their prizes, utilizing easy and easy-to-follow steerage as a part of your tips on how to announce the results of a contest technique.
  4. Hold it clear: Make sure that the topic line and opening remarks of your electronic mail make the announcement goal clear and clear for all contributors.

Winner announcement email

(Supply: electronic mail from the Chubbies)

Necessities for the copy in a winner announcement letter

To write down an efficient electronic mail that covers all that, you have to to nail two key rules of electronic mail copywriting: readability and brevity.

1. Readability

The readability of your electronic mail copy issues as a result of individuals typically don’t learn emails carefully. Due to this fact, use easy, direct sentences and customary phrases. Don’t attempt to be overly intelligent. What you state ought to be instantly comprehensible; your readers shouldn’t should suppose onerous to understand your that means.

2. Brevity

Brevity is simply as necessary as readability, and for a similar cause: Don’t make it onerous for readers to grasp you. If it takes you two paragraphs to say one thing that might be expressed in a single sentence, it might be tough for readers to grasp you. In line with AWeber’s evaluation of 1,000 emails from the highest 100 entrepreneurs, the typical electronic mail comprises 434 words.

Number of letters for a winner announcement email

(Supply: blog.aweber.com)

That’s greater than sufficient phrases to convey the outcomes of a contest, and you possibly can most likely cowl the fundamental data of your announcement electronic mail with as few as 100 phrases.

What for those who’re undecided what to say? No worries! We’ve bought your again.

A contest announcement electronic mail template

I’ve bought huge information for you, [first name].

Our contest, [name of your contest], has come to an finish, and the winners have been chosen. 

We wish to thank everybody who participated. It’s been a lot enjoyable to [whatever feedback or engagement you received from your audience during the contest].

Listed below are the winners:

  • Susie B. of Emerald, Kansas: third place prize.
  • Susie will obtain a [describe Susie’s prize and why it’s good and valuable]. 
  • Matt H. of Low cost, Maine: 2nd place prize.
  • Matt will obtain a [describe Matt’s prize and why it’s good and valuable]. 
  • Greg T. of Elmwood, California: 1st place prize.
  • Greg will obtain a [describe Greg’s prize and why it’s good and valuable]. 

If you’re one of many contest winners, please reply to this electronic mail. We’re right here that will help you declare your prizes.

For everybody else, we’ve bought a particular prize for you, too. You’ll obtain a [discount on an order, a fun video, a funny insider photo of your team, or a preview of a new product… anything that’s interesting].

Thanks once more in your participation, everybody!

The Staff at [Your Company Name]

P.S.: In the event you’d wish to [what product or service you offer], we may also help.

The above contest winner announcement template is simply 204 phrases. It comprises simply sufficient element to tell your readers of what they should know.

Discover how the sentences are quick and the phrases easy. The paragraphs are additionally quick, typically consisting of just one line. All these features make it simpler for readers to scan your electronic mail and grasp the message instantly.

Additionally, discover the postscript — the “P.S.” That is included as a result of individuals typically skip the physique of an electronic mail message. They might learn the topic line and perhaps the primary sentence, after which scan via your entire textual content to the postscript. So, if you wish to create additional worth out of your contest, add a postscript reminding individuals about what your organization does. You may even choose up a couple of orders!

Phrase of recommendation

You don’t want to make use of this electronic mail verbatim. Regulate it to your model voice and standard writing fashion. In case your writing is extra informal, sprinkle in additional of your character. In case your writing is extra formal — or in case your copy must be accredited by a authorized division — tone it down a bit. 

Nevertheless, you now have a draft with which to work. You know the way to jot down a contest announcement electronic mail that will probably be clear, temporary, and assist everybody who participated be ok with their participation. And also you’ve let your contest winners know the excellent news. With this efficient communication, your subscribers will probably be extra more likely to take part the subsequent time you’ve a contest or every other occasion.


Ideas for winner announcement electronic mail topic traces

When crafting your winner announcement electronic mail topic line, it’s essential to strike a steadiness between pleasure and readability with out it showing as spam. Keep away from overly widespread phrases similar to “Congratulations, you’re the winner of our competitors!” which can appear suspicious. A extra refined strategy could be “A particular replace on our [competition name]” or one thing like “Winner Announcement: Discover Out Who Gained!”

Listed below are another examples of electronic mail topic traces to announce the winner:

  1. You Gained? 😱 — Mirai Medical.
  2. Alexa, play “we’re the champions” by Queen 🏆— goPure Magnificence.
  3. Feeling Fortunate? 🍀🤞 — Whistling Kettle.
  4. Our first giveaway winner is… 🥁— Sackville.
  5. 🚨 New giveaway winner is… — Sackville.
  7. Winners, all over the place! 🎩— McDonald’s.
  8. And the winner is… 🏆— TodayTix US and UK.
  9. 🥳🥳Father’s Day Giveaway Announcement!🍀— HAOQI ebikes.
  10. The Girls’s Prizes — Foyles for books.
  11. Winner Wednesday! — Creedmoor Sports activities.
  12. Congratulations to our Pet Day Winner! — James Wellbeloved.
  13. 🌟 Huge Information Alert🌟 Revealing Our Might Dream Automotive Winner — Raffle Home.
  14. 🎉 Winner Alert: Verify right here If You Have Gained Our Newest Prizes! — FreeStuffEU.
  15. Summer season Giveaway Alert 🚨 — Good To-Go.
  16. OMG look who simply received! — STYLEVANA.
  17. The winner of our $150 reward voucher is … — Pampelone.
  18. You May Be Our Subsequent Winner 👀 — Miamily-Overtea SAGL.
  19. And the Couch Giveaway Winner Is…. 🥳 — Amerlife.
  20. Our April Winner is… 🎉 — Airbod.

5 examples of winner announcement emails

1. Kuranda’s winner announcement electronic mail

That is an attention-grabbing instance of a giveaway winner announcement electronic mail for a contest that occurs each month.

Winner announcement email template

Kuranda makes canine beds which can be extensively utilized in American canine shelters. It’s a for-profit firm, however most of its gross sales are non-profit. The corporate has a month-to-month giveaway of canine beds to extend word-of-mouth enterprise and create interesting advertising content material.

This winner announcement electronic mail is shorter than the primary template proven above, however it nonetheless covers all of the fundamentals.

Use this as a template in your winner announcement electronic mail if it extra carefully matches your wants.

2. AirTable’s winner announcement part of an electronic mail

AirTable is a relational database instrument that may be made into all kinds of issues. The corporate additionally has an energetic publication and makes use of it to announce its month-to-month contests. 

It is a very easy announcement, however it’s made extra attention-grabbing as a result of it exhibits why the winner received. This isn’t an ordinary “choose a random winner” contest — it’s pushed by advantage. Nevertheless, like Kuranda’s, additionally it is a recurring month-to-month contest. As an alternative of awarding a giant prize, AirTable offers its winners firm swag, similar to stickers. It closes the part with a couple of encouraging phrases to draw participation within the subsequent month’s contest.

The giveaway winner additionally has a cause to put up and share details about this contest, so AirTable can even choose up a couple of model impressions from the winner’s shares.

Announcing a contest winner in a winner announcement email

Word that contest content material, similar to on this instance, can even make for a wonderful Fb put up. Saying the competition a number of occasions on social media may additionally work effectively, particularly for those who make a video concerning the contest and use it in your social posts.

3. Bulk.ly’s winner announcement electronic mail

Bulk.ly is a social media administration instrument with a small advertising staff, however they’ve found out a manner to make use of contests to advertise their firm.

It is a contest winner announcement electronic mail, however it’s additionally a intelligent solution to promote a lead magnet or a paid or free course. What Bulk.ly does right here is to run a contest to present away its product after which give everybody who didn’t win “free” entry to a paid course about tips on how to use their product. This helps the corporate drive its visibility by ensuring that everybody who participates within the contest will get a particular “thanks.”

Winner announcement email example from Bulkly

4. WPMU DEV’s easy contest announcement electronic mail

Contests don’t should be sophisticated to draw engagement. WPMU DEV runs a quite simple contest each month that shares a picture and asks individuals so as to add a caption. Like AirTable’s winner announcement electronic mail, WPMU DEV can also be capable of embody the winner in its electronic mail due to the character of the competition.

Congratulations contest winner announcement template _ Announcing next contest

Word that the winner right here additionally received a 12 months’s price of entry to WPMU DEV’s premium content material. This is a superb solution to immediate participation and promote your services or products on the similar time.

This announcement is very intelligent as a result of one of many basic issues with contests is that they’ll entice lots of people, however not essentially people who find themselves excited by your services or products. Due to this fact, making your product the competition prize will improve the standard of the individuals who take part and assist you derive extra enterprise advantages out of your contests.

5. Alliant Credit score Union’s winner announcement electronic mail

Alliant Credit score Union took a special tack with this winner announcement electronic mail: They made their announcement into an article on their weblog after which used their weekly publication’s prime part to tease the article concerning the contest and the winner.

Example of how to share the name of a winner with all the participants

This works, however it’s a really completely different strategy than the opposite winner announcement emails we noticed above.

In truth, all content marketing agencies use completely different approaches when creating emails similar to this. You simply want to search out your individual fashion.

Last ideas

By now, what the targets of a winner announcement electronic mail are. You’ve walked via a winner announcement electronic mail template and seen 5 examples of such emails.

It’s your flip now. How will you employ what you’ve realized in your announcement electronic mail? Please depart a remark and inform us your plans.

Construct highly effective winner announcement emails with Stripo