TikTok has become one of the newest and most popular social media platforms and its user base is growing rapidly. Like other social media platforms, TikTok has developed into a valuable marketing tool. Moreover, the virality potential of this platform is unparalleled. As a result, businesses have a greater opportunity than ever to reach vast audiences by using short-form video content.

Is TikTok The Right Tool For Marketing Law Firms?

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Is TikTok The Right Tool For Marketing Law Firms?

Is TikTok The Right Marketing Tool For Law Firms? It Depends On The Type Of Clients You Want To Attract 

tiktokTikTok has become one of the newest and most popular social media platforms and its user base is growing rapidly. Like other social media platforms, TikTok has developed into a valuable marketing tool. Moreover, the virality potential of this platform is unparalleled. As a result, businesses have a greater opportunity than ever to reach vast audiences by using short-form video content.

TikTok presents a great opportunity for law firms to market their services. However, many attorneys are unsure of how to use the app or whether it is worth the investment.

Top 10 Law Firm Websites can help you cut through the confusion and marketing technobabble of short video marketing. We can help you create Tiktok content that will attract the types of clients you want. 

But first, lets get into the basics of Tiktok. There are older lawyers out there who aren’t familiar with Tiktok and social media marketing.

What Is TikTok?

TikTok is a short-form video-sharing app that reaches roughly 1 billion monthly active users. A major component of its popularity is its ease of use. TikTok creators usually limit their videos to 15 seconds or less. Successful TikTok creators create videos that anyone can easily make on a mobile device. Tiktok is a global app. However, their algorithms emphasizes localized content and in this way is ideal for community building.

The app is a hot spot for the millennial and Gen Z audience. These two demographics make up nearly 41% of its users. The app continues to gain traction. The user demographics for the platform are shifting to include older individuals and businesses. With this in mind, it is clear why more and more businesses are turning to TikTok. In other words, Tiktok is becoming a viable social marketing tool like Facebook.

The Power of TikTok Short-Form Video Content

TikTok videoes have also garnered serious virality in 2020 and 2021. This has made other social media platforms take note. As more and more platforms continue to shift to quick, short-form content, marketers are beginning to follow suit. It’s clear that short-form video is on an upward trend. It is popular and effective.

Internet marketing strategies in 2022 will continue to reflect this shift. For instance, 30% of social media marketers are placing a greater emphasis on short-form video. Moreover, a third of social media marketers plan to leverage short-form video content for the first time in 2022.

How Do Lawyers Use TikTok?

Recently, lawyers have increasingly started to use TikTok to educate their audience and promote their services by:

  • Creating compelling videos and capturing attention through fast-paced content.
  • Building connections with TikTok influencers who can promote their business.
  • Leveraging TikTok advertising to reach a wider audience.

7 Tips for Creating TikTok Content

Let’s face it, most lawyers don’t understand internet marketing. They practice law. They don’t create marketing content.

Lawyers don’t have time to navigate a platform like TikTok and optimize short-form content.

Top 10 Law firm Websites recommends lawyers and law firms utilize TikTok. TikTok is great at attracting leads and increase an law firm’s client base. It can also help the firm establish credibility in a target market. Top 10 Law Firm Websites has created some basic tips that help your firm create successful content:

1. Identify Your Target Audience

As a first step, Lawyers need to refine the ideal audience they want to attract before posting content. Every post you share should educate and nurture your target audience. It can be helpful to create a profile of your typical or ideal client. Note their age, gender, profession, language and marital status. Also we recommend using music that resonates with your target client. Tiktok content and content on other platforms should accessible by including multiple languages.

2. Create Quality Content

The second step is creating content that will engage and attract users. The material should add value by answering frequently asked questions and educating clients. We recommend posting an array of content within your specific practice as well as news commentary. Lawyers should also post changes to the law and give general advice. Here are four things to remember when creating content:

  • The shorter, the better. Create short videos that are authentic, personal, shareable and even humorous.
  • Include text that is easy to read and pops out in your videos. TikTok’s video editor offers a variety of options.
  • Feature a call to action in each post.
  • Ensure that your videos are well lit and high quality.

3. Post Frequently

The TikTok algorithm prefers creators who post multiple times a day. We roccommend at least once per day. This comes in handy when you are first starting out. TikTok automatically highlights new accounts in the beginning. However, gaining traction requires consistency. User activity suggests that midafternoon and late night, around midnight, are the best times to post.

4. Leverage Trends

Following trends is critical if you wish to optimize your content. This is less difficult than it seems. It doesn’t take a lot of effort and merely requires a short browse of the “Discover Page.”

Here, you will see the content that is viral. Top 10 Law Firm Websites recommends incorporating some of these trends in your content. Incorporating trends into your videos will help get your firm noticed on TikTok. It may seem silly at first, but do not be reluctant to show your humor when leveraging these trends. And don’t forget to use relevant hashtags in your material to attract more viewers. Trending hashtags can also be found on the Discover Page.

5. Connect With Influencers

Influencer marketing is a valuable way to reach new audiences. Infuencers give you the opportunity to connect with people you would otherwise not have connected with.

Begin by searching for law-related accounts that have amassed a large following. TikTok allows for messaging between accounts. Thi allows your firm to build professional relationships with influencers. Top 10 Law Firm Websites recommends collaborating with legal influences by creating a video with them.  We also recommend using the duet feature to compare or contrast your services with their own content.

6. Engage With Your Audience

Most lawyers post, then just click out and forget about it. Top 10 Law Firm Websites recommends that lawyer respond to comments and engage with the audience. Additionally, try to occasionally comment on the videos of fellow lawyers as well as other accounts that you follow. The TikTok algorithm like engagement.

7. Repurpose Your Content

Top 10 Law Firm Websites recommends saving all content before posting it. The content can repurposed on other social media platforms like Facebook and Instagram.

Note that Instagram, in particular, does not appreciate when accounts repost content directly from TikTok. To avoid problems, ensure that the TikTok watermark is not included in any Reel that you post to Instagram.

8. Experiment Often

Keep in mind, TikTok is new and constantly improving. It is also important to keep up-to-date on what is popular on the platform. Experiment with your content and see what attracts viewers. Moreover, do not get discouraged if success doesn’t come immediately. Success bomes by continually creating and engaging with your audience. Much of the success on TikTok and other algorithm-based platforms is in trial and error.

All Things Considered …

TikTok has the potential to promote a law firm’s brand and build a network with other firms. Also, take time to do research about what other lawyers and firms leverage TikTok. In addition, take note of how users interact and the type of content that is popular. It is not difficult to gain traction on the app. However, the content has to remain consistent and high-quality. 

Call 800.516.1365 today or contact us here to learn how Top 10 Law Firm Websites can help you with marketing on TikTok!

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