April 21, 2024

Regardless of having gotten the leap on Google when it launched the brand new Bing, that includes its personal generative search expertise fueled by GPT-4, information reveals Microsoft has failed to achieve market share.

In truth, if the most recent numbers from StatCounter are directionally correct, it seems Bing is definitely dropping market share to Google.

Why we care. It might be good to reside in a world the place we didn’t need to rely so closely on Google. It was encouraging to see Bing making some small positive factors. However we later realized the New Bing attracted new Edge customers who then used Google Search. And now that Google has unveiled its Search Generative Expertise, Bing has misplaced its first-mover benefit and it appears we received’t see a real search competitor anytime quickly.

7.14%. That’s Microsoft Bing’s worldwide desktop market share as of April, based on Statcounter. The brand new Bing launched in February.

Statcounter Desktop Search Market Share April 2022 2023 800x403
  • Why this quantity is an issue: Bing’s market share peaked in October 2022, at 9.92%. And the 7.14% determine is definitely decrease than April 2022 (8.05%).

In the meantime, Google’s desktop search market share is 86.71%.

2.79%. The image will get even bleaker for Microsoft Bing once you have a look at search engine market share worldwide, throughout all units (desktop, cellular, pill), additionally by way of Statcounter. Whereas Bing is at simply 2.79%, Google is at 92.63%.

Statcounter Search Market Share April 2022 2023 800x403
  • Why this quantity is an issue: Bing’s market share peaked in October 2022, at 3.59%. And the two.79% determine is definitely decrease than April 2022 (3.02%).

Google isn’t vying with Microsoft Bing. Information headlines discussing the AI search competitors between Google and Bing are inclined to deal with the rivalry aspect as a substitute of merely admitting the fact. Which is that these two charts present Microsoft’s downside: even with the brand new Bing and all of the investments Microsoft has made in search – they’re nonetheless not making significant positive factors on Google.

Granted, dimension isn’t the whole lot. Microsoft’s promoting and search income elevated 3.4% to only over $3 billion in its most up-to-date earnings report.

However the search recreation? It’s over. Google received way back.