When enterprises select an e mail advertising platform, one of many key standards is the handy and efficient use of the e-mail builder in e mail manufacturing. The bigger the campaigns they plan to run, the extra kinds of emails they intend to make use of, and the larger the groups engaged on the duty, the extra essential this side turns into of their choice course of.
E-mail advertising platforms perceive this want and are always in search of methods to supply their purchasers with the most effective options for environment friendly e mail advertising. On this case examine, we discover how Octeth listened to its purchasers’ suggestions and enhanced the performance of its e mail editor by integrating the Stripo plugin.
Knowledgeable

About Octeth: Empowering in-house e mail advertising options
Octeth is a supplier of enterprise-grade, self-hosted e mail advertising software program designed for companies in search of full management over their e mail campaigns. Its complete platform helps viewers administration, superior segmentation, e mail automation, record administration, and detailed analytics, providing customers a variety of customization choices. With a multiuser setup that features role-based entry and permissions, Octeth allows groups to collaborate seamlessly whereas effectively managing their e mail advertising processes.
Octeth serves over 20,000 corporations in 98 nations throughout industries, together with retail, eСommerce, media, finance, online marketing, and digital advertising businesses. The platform hosts tens of millions of subscribers in a number of lists. It helps day by day e mail volumes starting from a number of thousand to a number of million, making it a dependable selection for corporations with important e mail advertising wants.
By prioritizing information privateness, management, and suppleness, Octeth empowers in-house advertising groups to streamline workflows and execute impactful campaigns tailor-made to their audiences. This makes it a super answer for companies requiring a self-hosted platform that ensures scalability and precision.
Problem: Why Octeth wanted to combine an e mail builder
One in all Octeth’s key challenges was offering customers with a seamless, intuitive strategy to create and design skilled e mail templates without having to code. Octeth’s purchasers needed a user-friendly e mail editor that might empower their groups to design visually interesting emails shortly whereas sustaining flexibility and model consistency.
The problem was pushed by shopper suggestions highlighting the restrictions of present instruments. Simplifying the e-mail creation course of grew to become a precedence for Octeth, because it was clear that bettering this platform side would considerably improve the general consumer expertise and shopper satisfaction.
With no answer, Octeth risked shedding purchasers who discovered the e-mail creation course of cumbersome. That is notably true within the aggressive e mail advertising sphere, the place streamlined instruments are important for retaining prospects and sustaining a aggressive edge.
Selecting an e mail builder: How Octeth chosen Stripo
When trying to find an e mail editor to combine into its platform, Octeth prioritized user-friendliness, flexibility, and compatibility with its present infrastructure. The perfect answer additionally wanted the next:
- ease of use;
- seamless integration;
- sturdy help for dynamic content material;
- scalability alongside purchasers’ rising wants;
- a library of pre-built templates;
- responsive design capabilities.
Information safety was one other important issue within the decision-making course of. With purchasers internet hosting delicate subscriber data on the Octeth platform, guaranteeing compliance with information privateness laws was nonnegotiable.
Resolution: Why Octeth selected the Stripo plugin
Octeth evaluated a number of e mail builders earlier than deciding on the Stripo plugin.
To make sure the editor met buyer expectations, Octeth concerned a subset of their customers in the course of the integration section, gathering their suggestions on the editor’s performance, usability, and design choices. This collaborative method allowed Octeth to substantiate that the Stripo editor addressed its purchasers’ wants whereas offering a seamless expertise. Detailed documentation and help ensured a easy transition for customers adopting the brand new device.
What’s the Stripo plugin, and the way does it work?
The Stripo plugin is a model of the editor that may be seamlessly built-in into any platform or system. It’s JavaScript embedded in your utility, which features as a part. It receives HTML + CSS and returns HTML + CSS after modifying the code. All server parts will be deployed at our finish. Stripo is a software program part, and we don’t course of your information or emails — simply your codes.
Octeth selected the Stripo editor to help dynamic content material so its prospects can create personalised and fascinating emails. Stripo’s demonstrated dedication to safety and robust business status reassured Octeth that it was the fitting selection to satisfy these stringent necessities.
Integration course of: Solely three weeks for full transition
Throughout the preliminary session, Stripo labored carefully with Octeth to grasp its targets and the precise wants of its purchasers. The Stripo crew supplied a complete demonstration of their platform, answered all questions, and outlined a transparent highway map for the combination course of. This informative and collaborative session reassured Octeth that Stripo was the fitting accomplice to raise its e mail advertising capabilities.
For the platform
The combination means of the Stripo editor into the Octeth platform was easy and environment friendly, taking simply three weeks to finish or taking simply three weeks from begin to end.
The principle steps included:
- implementing mandatory modifications to the consumer interface;
- updating backend code to help the combination;
- conducting thorough testing to make sure a flawless consumer expertise.
All through the method, the Stripo help crew supplied excellent help, serving to Octeth to remain on schedule and tackle any challenges promptly.
For Octeth’s purchasers
The combination course of is equally seamless for Octeth’s purchasers. Detailed directions and devoted help are supplied in the course of the setup section, enabling most purchasers to begin utilizing the Stripo editor with none difficulties. Whereas occasional questions come up, as is typical when adopting a brand new device, the Octeth help crew is at all times prepared to help, guaranteeing a easy and constructive consumer expertise.
Outcomes and affect: Streamlining e mail creation
Since integrating Stripo, the e-mail creation course of for Octeth’s customers has undergone a exceptional transformation. The drag-and-drop editor eliminates the necessity for builders to create or modify e mail templates, empowering customers with no coding expertise to design visually interesting, responsive emails effortlessly. This shift has considerably decreased e mail manufacturing instances, making the method quicker, simpler, and fewer irritating.
(Supply: Octeth consumer account)
Person suggestions has been overwhelmingly constructive. Octeth customers highlighted the next:
- the simplicity of the editor;
- the time saved in the course of the design course of;
- the device’s skill to keep up constant branding throughout campaigns simply;
- larger engagement and open charges, attributing this enchancment to the visually beautiful and personalised emails they will create extra effectively.
(Supply: Octeth consumer account)
(Supply: Octeth consumer account)
Though Octeth remains to be gathering complete metrics, early outcomes point out a noticeable improve in shopper satisfaction and engagement and decreased time spent on e mail design. As information assortment continues, Octeth anticipates extra important general marketing campaign efficiency and consumer satisfaction enhancements.
Wrapping up
Integrating Stripo’s e mail editor as a plugin has been an essential step for Octeth, enabling them to supply a extra seamless, environment friendly, and user-friendly expertise for its purchasers. By addressing the necessity for a strong but accessible e mail creation device, Octeth has considerably enhanced its platform’s worth, empowering its purchasers to provide professional-grade emails with out technical experience.
The collaboration between Octeth and Stripo demonstrates the affect of leveraging modern options to unravel real-world enterprise challenges. With quicker manufacturing instances, constant branding, and improved shopper satisfaction, Octeth has solidified its place as a number one enterprise-grade e mail advertising platform.
Present an impeccable expertise with the Stripo plugin