Implementing video into your advertising and marketing technique is among the greatest methods to advertise your online business. Nevertheless, not all movies ship the identical varieties of outcomes. To create a profitable video, you have to inform a compelling story — identical to with some other kind of content material.
And compelling video advertising and marketing does work. The truth is, 87% of video marketers instructed Wyzowl that video has helped them generate leads. As well as, 89% of customers mentioned they wish to see extra video from manufacturers in 2024. A lot of elements have contributed to this development, not least of which is the rise in reputation of video-based social media platforms.
Need some examples of nice storytelling you may take inspiration from? We’ve bought simply the ticket. Seize your popcorn, kick your toes up and benefit from the present.
What Is Video Storytelling? Plus Key Parts To Contemplate
Video storytelling is the artwork of utilizing video to inform a story compellingly and engagingly. Typically, it includes mixing visible components, audio and textual content to speak a message to a particular viewers. In advertising and marketing, manufacturers can use video storytelling to get their level throughout to their prospects and encourage them to finish a desired motion.
To efficiently inform a narrative utilizing video, there are a couple of parts that should work collectively:
Narrative Construction
In conventional storytelling, you may’t have a narrative that is not sensible. Video storytelling is not any completely different, making it essential to observe a story with a starting, center and finish. This construction helps to introduce the story, develop it and produce it to a decision — irrespective of how lengthy the video is.
Visible Parts
This consists of using footage, animation, graphics and some other visible aids that may assist inform the story. Your alternative of visuals ought to at all times align with the tone and message, working collectively to create a cohesive narrative.
Audio
Your video can embody sound results, music and voiceovers to boost the storytelling. Audio components can set the temper, emphasize factors and make the video extra immersive for the viewers. For instance, a bubbly and perky voiceover works nice for upbeat tales meant to elicit emotions of pleasure and happiness. However, gradual, somber music can improve emotions of unhappiness and sorrow.
Characters
Whether or not they’re actual folks, animated figures or objects with character, characters assist drive the narrative in the proper course. Whereas not all movies have characters, they typically work higher when there’s a central protagonist who might help the viewers join emotionally with the story.
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Message
Each story has a message or theme. In video storytelling, this message ought to be clear and compelling, guiding the viewers to a particular conclusion or name to motion. For instance, if you’d like viewers to grasp how your model can profit them via a brief video, your message have to be very easy and depart them figuring out precisely what you need them to remove.
Enhancing
Like all elements of content material creation, how a video is edited collectively considerably impacts the pacing and movement of the story. Good modifying ensures the story progresses easily and retains the viewers engaged all through its entirety.
Scripting
A well-written script gives the spine of the video. And not using a robust written narrative, the story can’t stand by itself. A script outlines the dialogue, motion and key factors that should be communicated. Having this define can work as a guidelines, guaranteeing you accomplish all the things to make the video successful.
Setting
Final however not least, the atmosphere or location the place a narrative takes place provides context and depth to the narrative. When your viewers is aware of when and the place the story takes place, it helps set the scene and gives very important background info and context clues that may end up in deeper understanding.
Advantages of Utilizing Video Storytelling in Advertising and marketing
A model storytelling video has the ability to develop model consciousness and depart a long-lasting impression if performed appropriately. Listed below are a couple of different benefits to utilizing this content material kind in your advertising and marketing technique:
Engagement
Individuals are simply distracted by the subsequent factor. Partaking movies are inclined to seize consideration extra successfully than textual content or static photographs. Wyzowl discovered that 87% of entrepreneurs skilled elevated dwell time on their web site after incorporating video advertising and marketing. That is due partially to a video’s means to make folks wish to watch to the tip both to be taught one thing new or uncover what’s going to occur by the tip with the narrative. On prime of longer view instances, video storytelling typically will get extra consideration on social media platforms. On LinkedIn, for instance, video posts may be shared 20 times more frequently than different varieties of posts.
Emotional Connection
Storytelling permits you to convey feelings successfully, which connects with folks and helps foster loyalty towards your model. Typically, messaging relayed in a video format allows manufacturers to get to the center of their mission, evoking feelings that different varieties of content material don’t at all times trigger. Storytelling movies additionally interact a number of senses, together with listening to and sight, which may make viewers really feel like they’re a part of the storyline. This will make them extra more likely to really feel an emotional connection in response.
Memorability
Individuals usually bear in mind video advertising and marketing greater than different varieties of content material, particularly when telling a story that pertains to the viewers. Phrases are processed by your short-term reminiscence, that means they’re sometimes tougher to recollect sooner or later. However, photographs go proper into your long-term reminiscence, making movies simpler to recall afterward. Whereas written content material is vital for all advertising and marketing, video storytelling could stick together with your audience for longer durations.
7 Video Storytelling Examples
Let’s see these key parts and advantages in motion with a couple of examples of nice storytelling:
Taylor and Francis
Animated movies don’t should be reserved for kids’s cartoons. Taylor and Francis proved this by utilizing movement graphics to inform a narrative about how a teacher-turned-attorney-turned-education-innovator and founding father of Assume Regulation modified how college students use vital considering abilities. This video makes use of model colours and enjoyable background noises to interact viewers whereas concurrently creating an emotional connection for folks with college students or educators wanting to enhance how they run their lecture rooms.
Shopify
There are millions of entrepreneurs around the globe. Shopify used one particular person’s story to point out the affect its resolution can have on startups in any trade. The video follows Jill’s Homestead, a wonderful leather-based items retailer, and the way it helped put a rural group on the map. From starting to finish, the video tells an important story of what Jill’s Homestead does, the way it began and the way Shopify helped streamline the enterprise. The video focuses largely on the setting — a small rural city — and the workforce members concerned. All through, viewers be taught private tales from staff and prospects, displaying the center behind the corporate and its mission.
Red Marker
Crimson Marker tells its model story from begin to end, introducing the problems it noticed prospects going through, how the workforce helped remedy these issues by forming an organization and ending with the options it presently provides customers. Whereas sharing its benefits and instruments, the enterprise additionally makes use of this video to focus on the frustrations brought on by lengthy authorized processes in advertising and marketing, making it relatable to individuals who’ve skilled comparable conditions.
Grammarly
Nearly anyone can perceive the stress, concern and eventual pleasure of writing and ending a time period paper. Grammarly used this common expertise for a video centered on the advantages of utilizing its resolution for varsity tasks. From the very starting, viewers are sucked into the story of a pupil’s writing course of and invested in whether or not she’s going to succeed or fail. It helps folks type an emotional connection to the lady within the video, giving viewers members somebody to root for. In the end, the setting, scripting and modifying of the video make it straightforward to look at to the very finish and cheer as she will get an A+.
Tower Hill Associates
This instructional video makes use of nice scripting by telling a narrative inside a narrative. The principle narrative explains what Tower Hill Associates Insurance coverage is and the way it advantages its prospects. To clarify this higher, the video introduces a situation utilizing three predominant characters who determine to pool their cash to finish residence repairs collectively. Breaking down complicated processes by making them relatable and simpler to grasp creates a memorable and interesting video for viewers.
Nurse Practitioners Online
Nurse Practitioners On-line used this video to information viewers via the complicated technique of selecting out program choices and making use of for colleges, steps that may be actually anxious for college students. It positions itself as a useful information whereas additionally chatting with the significance of nurse practitioners, a approach to enhance the viewers’ confidence and make them really feel an emotional connection to the model.
AIG
Proper off the bat, AIG evokes emotions of nervousness and unhappiness by introducing the troublesome situation of a medical emergency inflicting sudden hospital payments, co-pays and misplaced wages. AIG makes use of this storyline to talk about the unlucky actuality that accidents can occur at any time and day by day bills don’t pause throughout these powerful moments. The narrative takes viewers via these situations to point out how the corporate might help cowl prices, bringing the video to a decision and inspiring the audience to succeed in out for higher safety over their funds.
Lights, Digicam, Motion
The subsequent time you watch a film, TV present or YouTube video, take note of what elements seize your consideration and suck you in. It’s probably not simply the standard of the image or the quantity of explosives used (though an important motion scene is fairly superior). In all chance, you’re most likely enthralled by the story instructed and the feelings it evokes — whether or not that be concern, unhappiness, pleasure or a mixture of all three.
You’ve got the items to inform an important story. Now you simply must put all of it collectively in a video format. Whether or not you’re an academic establishment wanting to succeed in underrepresented pupil demographics or an IT firm needing to talk about the significance of digital safety, video storytelling is the way in which to do it.