February 13, 2025

Whereas some entrepreneurs take winding paths into the trade, Montserrat Gutierrez discovered her course early on and hasn’t appeared again. From faculty to her first few jobs earlier than Brafton, she’s at all times recognized how you can use her abilities for advertising and marketing excellence. First in graphic design and now as Brafton’s Advertising and marketing Specialist – Demand Technology, she blends creativity and technique to drive measurable outcomes. Let’s learn the way Montserrat continues to navigate the waters of demand era at Brafton.

Dipping Her Toes Into the Advertising and marketing World

Montserrat’s journey began in faculty whereas getting a serious in advertising and marketing and communication. She studied at Instituto Tecnológico de Monterrey, a prestigious college in Mexico the place she graduated with honors. 

Whereas she excelled academically, she additionally used this time to find out about varied cultures, learning overseas for a semester in Barcelona, Spain. “One of many coolest experiences of my life,” she smiled. Her college was extraordinarily numerous, with classmates from all around the world, together with Mexico, Germany, France, Egypt and extra. 

“I fell in love with the tradition, the meals, the structure. And I obtained to journey quite a bit in the course of the weekends,” she mentioned. “My grandmother was from Spain, so it was actually particular for me to get entangled within the tradition whereas learning overseas.” 

Throughout these 4 years of exploring and assembly new individuals, she additionally labored part-time as a graphic designer for a social media advertising and marketing company the place she discovered about branding, design, content material creation, pictures and neighborhood administration. 

After working for this small company, she wished to change issues up. She took a leap of religion and landed a job as a advertising and marketing specialist at a customs and logistics firm. There, she was liable for the corporate’s advertising and marketing methods, gross sales collateral, social media and web site upkeep. As soon as this function went distant in the course of the COVID-19 pandemic, she shortly realized it was the perfect working model for her.

Discovering Her Match at Brafton

When she knew it was time for a change, she appeared for a world enterprise so she could possibly be surrounded by individuals of various cultures, backgrounds and nations, similar to throughout her faculty years. She additionally wished to immerse herself deeper into search engine marketing. After discovering Brafton on LinkedIn and finishing the primary interview, she had a sense that this was the place for her, “and the remainder was historical past,” she added. 

She began as a advertising and marketing specialist for our inner advertising and marketing crew the place she was accountable for creating new collateral like case research, serving to make new decks and maintaining every part on model. Just lately, she’s gotten extra concerned in Brafton’s search engine marketing methods, optimizing our web site, analyzing knowledge and reporting her findings. Since having her hand in additional Brafton web site initiatives, she’s discovered quite a bit about search engine marketing methods and how you can rank higher in SERPs. 

“This was the place my ardour for search engine marketing actually began,” she added.

With this shift to new obligations, her title remodeled to Advertising and marketing Specialist – Demand Technology, highlighting the distinctive presents she brings to the desk. 

Her favourite half in regards to the function? Working with different Braftonites.

“I’m actually grateful for all of the crew members I’ve labored with these previous two years,” she mentioned. “I’ve grown a lot professionally and personally, and our crew atmosphere has at all times been so cooperative and pleasant.” 

And the liberty to work remotely and journey between her hometown, Tampico, and Mexico Metropolis is a serious plus. She and her husband cut up time between these two cities with ease, spending three to 4 weeks in Mexico Metropolis and one in Tampico. 

Exploring Hobbies Outdoors of Work

Whereas Montserrat has a blast throughout her 9 to five, she doesn’t decelerate as soon as she’s off the clock — though her focus switches from demand era to exploring her metropolis. Throughout the weekends, you could find her perusing artwork galleries and attempting new eating places. As soon as she’s again house, she loves studying, consuming tea, watching TV and getting in a Pilates exercise. Her present learn? “A La Sombra Del Angel” by Kathryn Skidmore Blair. Examine in along with her to be taught if she’d suggest it!

However exploring her metropolis and pursuing cozy pastimes aren’t the one methods she spends her free time; she additionally loves scuba diving and has her superior Padi certificates. She mentioned that diving at evening is without doubt one of the coolest issues she’s executed. 

“It was one thing I claimed I might by no means do — it scared me simply interested by it. However I went for it and it’s superb how a lot the location modified from day to nighttime,” she beamed. “The corals remodeled to luminescent colours when the flashlight hit them, and completely different animals appeared that I’d by no means seen earlier than in the course of the day.”

Nevertheless, since she will be able to solely go diving about twice a 12 months, she determined to fill her time with one other enjoyable interest: ballet. She lately signed up for a beginners-adults class that she’s obsessive about. 

“Ballet was one thing I at all times wished to strive, and I don’t remorse it in any respect,” she mentioned. “It’s actually troublesome, however the hour-and-a-half class passes within the blink of a watch.”

Whether or not she’s whipping up new leads for Brafton or diving into unknown waters, it’s secure to say Montserrat is aware of a factor or two about making a splash — a proven fact that each her purchasers and colleagues get to get pleasure from.