April 21, 2024

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If you’re a marketer in search of an analytics platform that lets you shortly and simply measure, analyze and report on performances throughout all of your digital advertising and marketing channels, then the Supermetrics software program would be the good device for you.

It’s an intuitive, easy-to-use platform designed to assist entrepreneurs get a greater view of their efficiency.

On this Supermetrics assessment, I’ll stroll you thru utilizing this analytics software program, its options, and professionals and cons so you may resolve if it’s the fitting answer for your corporation.

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What Is Supermetrics?

Supermetrics is a user-friendly analytics platform that helps entrepreneurs measure and analyze efficiency throughout a number of digital advertising and marketing channels:

This is a useful advertising and marketing device for companies that need to take management of their digital advertising and marketing analytics. The platform affords a robust suite of options that enable customers to shortly analyze campaigns throughout a number of channels and advertising and marketing platforms, determine developments, and make data-driven choices.

Its intuitive dashboard makes it straightforward to entry necessary metrics from main networks akin to Google Advertisements, Fb Advertisements, YouTube Analytics, and Twitter Advertisements. Plus, its automation capabilities assist velocity up time-consuming duties like knowledge extraction, reporting, and monitoring.

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Supermetrics Pricing

Supermetrics affords all kinds of pricing options. In truth, their pricing is so granular that it’s almost not possible to present you a complete overview on this assessment!

They’ve divided their pricing options into the next classes:

  • Spreadsheets – Supermetrics for Google Sheets, Supermetrics for Excel
  • Information Visualization – Supermetrics for Information Studio
  • Information Extraction – Supermetrics APIU
  • Google Analytics – Supermetrics Uploader
  • Information Warehouses – Supermetrics for BigQuery, Supermetrics for Snowflake, Supermetrics for Azure Synapse, Supermetrics for RedShift, Supermetrics for Azure SQL Database, Supermetrics for Google AlloyDB
  • Cloud Storage and Information Lakes – Supermetrics for Amazon S3, Supermetrics Google Cloud Storage, Supermetrics for Azure Storage

Costs vary from $39 per thirty days billed yearly all the best way as much as customized enterprise options requiring you to name for a quote.

There’s additionally a free trial particular to the device you select to combine. So as to entry the free trial, you first have to pick which software program answer you wish to use with Supermetrics.

Getting Began with Supermetrics

Getting began with Supermetrics is straightforward and simple.

Step one, in fact, is to enroll in an account on Supermetrics.com. When you’ve created your account, you may select which product you’d like to make use of. You may also navigate by means of their assist middle to search out extra details about their merchandise and the way they’ll profit you.

Free Trial

If you wish to reap the benefits of the Supermetrics free trial, it’s fairly straightforward.

Simply click on on the “Begin free trial” button and it’ll information you thru the method. I selected Supermetrics for Google Sheets as a result of that’s what I take advantage of essentially the most usually to trace analytics.

Supermetrics home page with start free trial button

Sadly, the free trial is just out there for integrations that have already got a longtime pricing construction. For instruments that require reaching out for a quote, you can not begin a free trial till you talk with Supermetrics.

I clicked the “Use Template” button and it mechanically populated a Google Sheet with additional directions:

I used to be capable of set up Supermetrics as an add-on from the Google Workspace Market and continued setting it up from there.

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Options and Integrations

Supermetrics affords all kinds of options and integrations that may aid you analyze your campaigns, extract knowledge, create reviews, and monitor efficiency.

Right here’s a short overview of a few of their hottest options:

  • Automated Reporting Instruments – allows you to automate the creation of customized reviews so that you don’t need to manually compile knowledge.
  • Information Extraction – makes it straightforward to extract knowledge from numerous networks and platforms, together with Google Advertisements, Fb Advertisements, YouTube Analytics, Twitter Advertisements, Bing Advertisements and extra.
  • Information Visualization – affords highly effective knowledge visualization instruments that can assist you shortly determine developments and patterns in your knowledge.
  • Dashboard – complete dashboard offers quick access to necessary metrics from the most important networks in a single place for fast evaluation.
  • Automation – affords highly effective automation capabilities to assist velocity up time-consuming duties.
  • Actual-Time Monitoring – means that you can monitor stay knowledge for who’s presently accessing your web site in real-time, offering an summary of the effectiveness of your advertising and marketing methods.
  • A number of File Codecs – helps a number of file codecs, together with Excel, CSV and Google Sheets, permitting entrepreneurs to simply import their knowledge into Supermetrics for evaluation.

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Utilizing Supermetrics with…

As you may see from the pricing rundown, there are plenty of completely different instruments which you can combine with Supermetrics. These instruments let you use your present processes and programs to raised analyze your advertising and marketing campaigns.

Listed below are just some of the instruments that you should utilize with Supermetrics:

  • Google Analytics – Hyperlink your accounts collectively and simply extract knowledge from Analytics for extra complete reporting.
  • Google Sheets and Excel – Mechanically extract knowledge from numerous sources and show them in spreadsheets for simpler evaluation.
  • Google Information Studio – Create participating visualizations and dashboards by combining your extracted knowledge with Information Studio’s highly effective instruments.
  • APIs – Supermetrics additionally affords an API (software programming interface, which helps you combine software software program) that means that you can securely entry knowledge from numerous sources.
  • Information Visualization – Use Supermetrics for platforms like Tableau and Information Studio to visualise your knowledge in additional significant methods.

Now, let’s dive into each a bit additional….

Supermetrics with Spreadsheets

Once you use Supermetrics with spreadsheet instruments like Excel or Google Sheets, you profit from a lot of options designed to make knowledge evaluation simpler. For instance, Supermetrics for Sheets and Excel has a robust question builder that helps you shortly create queries to extract advertising and marketing knowledge from numerous sources.

The spreadsheet add-on additionally affords built-in formulation that let you shortly mix a number of knowledge units or pivot knowledge for more practical reporting. With Supermetrics for spreadsheets, it’s also possible to schedule reviews to run at particular occasions and generate insights sooner than ever earlier than.

Supermetrics with Information Visualization

Utilizing Supermetircs with knowledge visualization instruments like Information Studio or Tableau means that you can take your advertising and marketing reviews to the following degree.

You’ll be able to simply create participating visualizations and dashboards that show necessary insights in an comprehensible method. You may also use customized formulation to shortly generate metrics out of your knowledge, in addition to customise the appear and feel of the visuals for extra impactful reviews.

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Supermetrics with Information Extraction

The Supermetrics API is a robust device that makes it straightforward to extract knowledge from a number of sources. With the API, you may securely entry knowledge from numerous networks and platforms, together with Google Advertisements, Fb Advertisements, YouTube Analytics, Twitter Advertisements, Bing Advertisements and extra.

The API additionally affords superior options akin to charge limiting, pagination and filtering to make sure that your requests are processed shortly and effectively. With Supermetrics’ API, you may simply extract giant quantities of knowledge whereas holding your requests safe.

Supermetrics with Google Analytics

The Supermetrics Uploader for Google Analytics means that you can shortly join your accounts and retrieve knowledge for extra complete evaluation. You’ll be able to simply schedule uploads to run at particular occasions and customise the fields which can be included within the queries for higher accuracy.

The Uploader additionally affords superior options akin to question chaining and filtering capabilities, permitting you to create advanced reviews sooner than ever earlier than. With the Supermetrics Uploader for Google Analytics, you may shortly achieve insights into your advertising and marketing campaigns and make extra knowledgeable choices.

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Supermetrics with Information Warehouses

Essentially the most complete answer Supermetrics affords is their integration choices for knowledge warehouses akin to BigQuery, Snowflake, Redshift, Azure, and Google AlloyDB. With these integrations, you may simply transfer knowledge from any supply into a knowledge warehouse for extra advanced evaluation and reporting.

You may also arrange scheduled extracts to make sure that your knowledge is up to date repeatedly and mechanically. With Supermetrics’ knowledge warehouse integrations, you may simply create complete reviews with superior options like filtering, pivoting, and extra.

Supermetrics with Cloud Storage and Information Lakes

Supermetrics affords options for storage choices akin to Amazon S3, Google Cloud Storage, and Azure Blob Storage. With these integrations, you may simply retailer any knowledge from any supply in a safe cloud surroundings with AES-256 encryption.

You may also arrange scheduled extracts to make sure that your knowledge is at all times updated. With Supermetrics’ cloud storage and knowledge lake integrations, you may simply retailer, manage, and analyze your knowledge for more practical reporting.

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Buyer Service

Supermetrics has an amazing buyer assist workforce that’s out there to reply any questions or considerations you will have. They provide 24/7 assist by way of e mail, telephone, and stay chat.

Certainly one of my favourite issues concerning the stay chat assist is that they might help you troubleshoot any points you will have with the software program. This makes it a lot simpler to stand up and operating sooner than in case you have been making an attempt to determine issues by yourself. It’s a really complete device for locating solutions, they usually sometimes reply in lower than 5 minutes!

There’s an in depth support center with a number of articles and tutorials that can assist you with the most typical difficulties.

And their useful resource library (discovered on the highest menu) is stuffed with self-help choices like buyer success tales to elevate you up, a template gallery to construct your personal instruments, a weblog, a podcast, technical documentation, and webinars. You don’t even have to speak, name or e mail for assist more often than not.

Supermetrics resources drop down menu

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Supermetrics Remaining Evaluation: Execs & Cons

Supermetrics makes it straightforward to extract, manipulate, and visualize knowledge and internet analytics from any supply.


  • Nice for enterprise of all sizes from small companies and entrepreneurs to enterprise options
  • Integrates with many well-liked knowledge sources and platforms
  • Easy setup and straightforward to make use of
  • Sturdy automation capabilities for extra environment friendly reporting
  • Useful customer support workforce
  • Free trial


  • Costs generally is a bit on the costly facet for some options
  • Can take a while to get accustomed to all of their options and integrations
  • No free plan
  • Free trial is just out there for choose integrations

With its highly effective question builder, automated scheduling instruments, superior visualization choices and safe integrations with cloud storage and knowledge warehouses, Supermetrics is the proper device for anybody seeking to achieve perception into their knowledge shortly and effectively.

Total, Supermetrics is a superb alternative for companies of all sizes that need to streamline and automate their reporting course of.


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