Most lawyers believe people find them on the internet by searching the name of their law firm. However, that’s hardly the case.
Potential clients find their law firm by searching specific legal key words such as “criminal defense”, “divorce”, “bankruptcy lawyers” or “DUI.”
This is where blogging by Top 10 Law Firm Websites comes in to play. Blogging is the most underrated form of SEO. Blogging provides additional content for your site without detracting from the meat of your firm’s information.
Blogging is most effective for attracting clients who are searching for more specific areas of the law or something that pertains to their unique situation. This could very well be the deciding factor in who the potential client chooses to retain.