April 16, 2024

This yr, I’ve spent quite a lot of time on the highway, assembly with prospects and capturing their tales for Now Go Construct. At present, we’re releasing considered one of my favourite episodes, which options Veo, a sports activities know-how startup based mostly in Denmark. And whereas I may spend a whole put up on their historical past or their tech stack, I need to do one thing a bit totally different. I need to give attention to what occurs behind the scenes.

An incredible quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (typically a full week) interviewing prospects and amassing B-roll simply to supply a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover fascinating, as a result of I’m always studying how our prospects are utilizing know-how to resolve arduous issues. However what occurs to the remainder of the footage?

Lots of what we movie is left on the chopping room flooring. Veo is an ideal instance. I had a chance to take a seat with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned all the pieces from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However quite a lot of this didn’t make it into the episode. So, I’d prefer to share a little bit of that dialog with you now (and don’t fear, now we have trimmed it all the way down to 15-minutes).

In some ways, Veo embodies the leadership principles we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the client, and drive their choices with information. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to fulfill Keld, Henrik, and all the fantastic individuals at Veo. I hope you get pleasure from the latest episode as a lot as I loved filming it. Now, go construct!