Microsoft’s promoting enterprise posted lackluster progress within the first quarter of 2023.
Promoting and search income elevated 3.4% to simply over $3 billion in the course of the interval, together with visitors acquisition prices that Microsoft pays to publishers. The corporate attributed the rise to increased search quantity and its acquisition of Xandr, an advert shopping for platform it acquired from AT&T.
LinkedIn income was up 7.6%. Microsoft attributed the rise to its Expertise Options merchandise. The corporate additionally mentioned the variety of periods logged on LinkedIn grew 15%.
Why we care. There was no purpose to not take Microsoft at its phrase that promoting spending was slowing when it issued earnings final quarter. The corporate predicted low single digit progress, and delivered.
The tempo of progress is affirmation – as if extra was wanted – that demand for promoting is slumping. And people anticipating a major bump in income from the discharge of the brand new Bing had been over their ski suggestions.
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Concerning the writer
Chris is a founding accomplice and CEO of Third Door Media, the writer of MarTech and Search Engine Land, and producer of the MarTech Convention and Search Advertising Expo – SMX.
TDM accelerates buyer acquisition for its purchasers by offering trusted content material and focused advertising packages that ship certified prospects. You may attain Chris at chris[at]thirddoormedia.com.
