Mastering the Burger King Social Media Technique

The place can you discover burgers, fries and content material that’s all the time king-size?

The Burger King social media technique, in fact!

Even whenever you’re not within the temper for a meal, this quick meals chain is all the time serving up a buyer expertise that can prime your style buds and your model loyalty. Higher but, all of BK’s socials are stuffed with classes for us entrepreneurs to sink our tooth into — it doesn’t matter what enterprise we’re in.

Seize a plate and prepare to serve up some social media methods that go method past the quick meals trade.

The Energy of a Scrumptious Technique

Are you aware about Marvel’s Infinity Stones?

(Stick with me right here. That is nonetheless about Burger King.)

In the event you aren’t aware of these evil little rocks — to start with, you’ve been spared a world of heartache and favourite character deaths. And secondly, the Infinity Stones are gems that grant completely different powers. Unite them and also you grow to be virtually unstoppable.

For entrepreneurs, social media platforms are just like the Infinity Stones. And a social media advertising and marketing technique is the one factor that may carry all of them collectively — the so-called Infinity Gauntlet.

Why is that this so necessary? It’s not simply because I needed to make a Marvel reference (although I completely did). It’s as a result of issues can get messy whenever you’re attempting to juggle social platforms which have related options however completely different audiences, expectations, limitations and unstated guidelines. 

The bottom line is to grasp {that a} technique ought to unite your model presence throughout platforms with out treating every one identically. You want to have the ability to see the entire forest and the person bushes — or, on this case, the Gauntlet and the Stones.

Preserve this in thoughts as we discover Burger King’s socials. See when you can spot an overarching story (the Gauntlet) from completely different angles relying on the platform (the Stones) — as a result of that’s the form of digital advertising and marketing technique that brings the audience again for second servings.

10 Social Media Advertising Classes From The King

I’m not saying the Avengers ought to struggle the Burger King mascot. Nevertheless it is the place the metaphor has taken us.

As a result of if anybody has united 5 huge social media platforms and used them to grow to be extremely highly effective (a minimum of within the quick meals world), it’s the king of burgers.

Right here’s how BK did it — and the way you are able to do the identical:

Instagram

Instance 1: Teaser

In this post, BK teased its “fiery menu” designed for summer season. Nevertheless, it didn’t give all the main points — only a tantalizing promise, some eye-catching visuals and a drop date.

Lesson: Generally, much less is extra. In case your social media marketing campaign will get clients asking the proper of questions, it’s doing its job.

Tip: Consider carefully about your posting schedule when utilizing teasers. You need to preserve the suspense going, however you don’t need to lose your audience’s curiosity. Consider teasers as guarantees that you must preserve by ultimately answering the questions they pose.

Instance 2: Tailored Meme

This post performed on the acquainted “Spider-Man pointing” meme, however with a BK Halloween twist. It additionally promoted the Rooster Fries costume folks obtainable for buy.

Lesson: Memes make your model relatable and accessible to audiences aware of them. Plus, it is a probability to subtly counsel that there’s a “tradition” round your content material — for instance, folks sporting Halloween costumes of your model.

Tip: Meme fastidiously. Some web jokes have tough connotations that will not be apparent at first, whereas others could make you appear “behind the instances” or out of tune along with your goal client.

Fb

Instance 3: Relatable Content material

There’s not a lot complexity in this Facebook post, and that’s what made it work. The concept was to reflect one thing an on a regular basis individual would possibly put up on their very own social media.

Lesson: Not each put up needs to be elaborate and interconnected. Generally, it’s sufficient to share a enjoyable or relatable thought.

Tip: Though “relatable” content material is commonly simply digestible (no meals pun supposed), it nonetheless wants objective — even when that’s simply to subtly construct buyer loyalty by making your viewers affiliate autumn sounds along with your choices.  There’s not a lot worth in posts that exist only for the sake of creating your socials look lively.

Instance 4: Market Take a look at

On this Facebook Reels content, BK allow us to in on a spooky market take a look at taking place in sure eating places. This was strategic transparency into potential future merchandise, nevertheless it additionally developed exclusivity for Columbus shoppers who noticed the advertising and marketing marketing campaign.

Lesson: Exhibiting clients your plans or market exams could make them really feel like their opinions have an effect — and encourage them to stay round for brand spanking new merchandise, too.

Tip: Bear in mind, shoppers aren’t the one ones who see your socials. Don’t put up it when you don’t need rivals to see it.

Twitter/X

Instance 5: Viewers Participation Recreation

This post on X invited everybody to affix in on the enjoyable — nevertheless it was additionally a well-disguised method to be taught one thing about client preferences.

Lesson: Viewers participation can begin conversations, increase engagement and supply helpful details about your followers.

Tip: Align these posts with in style social media “video games” like “who would win” or “would you slightly” to make the most of ongoing traits.

Instance 6: Pop Tradition Tie-In

On this X post, BK promoted a collaboration with a brand new film, together with themed menu gadgets with enjoyable names.

Lesson: Whilst you could not have partnerships with popular culture icons, you possibly can all the time be taught from no matter’s in style on the time.

Tip: Analysis copyrights and different limitations earlier than referencing any content material you don’t personal.

TikTok

Instance 7: Behind the Scenes Peek

In the event you’ve ever needed a peek backstage of a BK industrial, look no additional than this TikTok content. Bonus factors for cute animals!

@burgerking

meet the principle ⭐️ of our Fiery industrial: Linus 🐈

♬ original sound – Burger King

Lesson: You may get additional mileage out of different digital advertising and marketing campaigns by tying them into your social posts with enjoyable info, behind-the-scenes footage and extra.

Tip: Follow content material that’s already carried out effectively. For instance, if this Burger King industrial hadn’t labored effectively, the advertising and marketing staff could not have needed to attract extra consideration to it.

Instance 8: Storytelling Video

In “Dad Lore with BK Dads,” the quick meals chain performed on every part from nostalgia to household fondness by placing particular reminiscences within the highlight, asking humorous questions and exhibiting off some incredible shirts.

@burgerking impressed by our BK HQ dad lore? present your father determine love this father’s day by scoring them a flame-grilled shirt. hyperlink in bio. #fathersday #dad #BurgerKing ♬ original sound – Burger King

Lesson: Some posts can inform tales about how folks work together along with your model, not your model itself.

Tip: Though you possibly can script this type of content material, contemplate gathering impromptu responses the place attainable. Folks prefer to see authenticity, particularly whenever you preserve it breezy, informal and enjoyable.

YouTube

Instance 9: Promotion + Engagement Video

This YouTube Short defined that, though Burger King Japan had launched the Dr Pepper Float, shoppers in different international locations might make it themselves as a “DIY menu combo.” It additionally boosted engagement by asking viewers to share their very own concepts.

Lesson: You possibly can mix completely different approaches and techniques to attain a number of targets with a single put up — like engagement and promotion.

Tip: Don’t attempt to do an excessive amount of without delay. You need to get probably the most out of your campaigns, however you don’t need to make them distracted or overly busy.

Instance 10: Tutorial

On this YouTube video, viewers discovered a few competitors, acquired a Burger King app tutorial and noticed among the restaurant’s most scrumptious burger choices — all in about 1 minute. 

Lesson: A video walkthrough will be the muse for a lot extra. Audiences ought to come away figuring out the “why” simply as clearly because the “how.”

Tip: Bear in mind, even how-to content material ought to inform a part of your model’s story.

Having It Your Approach: A Customizable Social Media Advertising Technique

Did you get a number of concepts from the king? Or are you simply craving a burger and fries now?

No matter BK’s advertising and marketing techniques left you with, do not forget that you’re nonetheless tasked with uniting the social media Infinity Stones. It took Marvel villain Thanos a complete film to determine it out — however fortunately, you’ve acquired a trick up your sleeve.

Enable me to introduce the 5-5-5 technique. It’s extra like a framework, permitting you to customise particular steps and decisions, however it could actually enable you design your Gauntlet — or social media technique — to suit your campaign-specific and company-wide targets.

Right here’s the way it works:

• 5 platforms: You don’t have to stay to the 5 platforms lined right here. Select what works finest on your model — however keep in mind to make the most of every website’s distinctive options and focuses. 
• 5 actions: Take 5 significant actions throughout platforms on daily basis. That is the place content material repurposing turns out to be useful, permitting you to take present materials, tweak it to suit every website and let it unfastened.
• 5 KPIs: Key efficiency indicators might help you observe every part from optimization to viewers engagement. Choose 5 that replicate your marketing campaign’s targets and use them persistently throughout all platforms.

Whilst you’re engaged on this, I’ve this final piece of recommendation: Do what Burger King does and put a crown on it.

That’s proper — deal with your social media technique like royalty by giving it the time, assets and technique it deserves. You would possibly simply be shocked to see how rapidly your viewers gathers across the throne.