It’s not day by day you meet somebody who’s taken a profession leap fairly like Manuela Moreno. As we speak, she’s recognized for her potential to sort out a spread of initiatives at Brafton as our Gross sales Operations Government, however her street to the advertising and marketing trade was not a standard one.
We caught up together with her to learn the way she traded her vet scrubs for gross sales and e-mail experience, diving headfirst into the advertising and marketing world with enthusiasm and pleasure to be taught.
Earlier than Brafton
Manuela takes on each mission gracefully and confidently, so it is perhaps a shock that that is her first advertising and marketing function. She obtained her diploma in veterinary medication at a college in Colombia — the place she presently resides — and spent nearly 10 years within the medical trade caring for cats, canine and the occasional unique animal.
She beloved what she obtained to do day by day, caring for pets and connecting with their house owners, however the years of onerous labor and demanding schedules started to take loads from her each emotionally and bodily. Not solely was she working holidays and nights, however she had little or no free time and suppleness.
As she considered what she’d like the subsequent 10 years to appear to be, she began to think about what different industries may present her, which is the place Brafton enters the story.
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Taking the Leap Into Advertising
Similtaneously she hoped for a change in surroundings, a buddy launched her to the large, large world of selling. As they guided her by means of the ins and outs of selling, a job at Brafton grew to become out there and Manuela took an enormous leap of religion and utilized.
“In fact, I used to be scared as a result of I knew nothing, however I used to be additionally actually excited,” she mentioned. “I bear in mind considering that that is the chance for me — I’m going to take it and see the way it works.”
Despite the fact that this was her first time dipping her toes into a brand new trade, she took each activity as an opportunity to be taught and develop. From constructing decks to understanding the gross sales course of, she slowly honed her craft, making herself a useful a part of the staff.
“In the beginning, there have been instances that I didn’t know what I used to be doing, so I believed I wouldn’t be capable of proceed. However now it’s been two years,” she laughed.
How did she get by means of this course of? Effectively, a great deal of onerous work, in fact. But additionally by getting assist from the individuals round her. “I used to be by no means afraid to ask for assist as a result of they’ve at all times been so good and prepared to assist,” she added.

A Day within the Life
Whereas Manuela has been Brafton’s Gross sales Operations Government since she began in 2022, her function has shifted through the years. To start with, she targeted completely on gross sales operations, taking good care of every day inbound, ensuring all web site kinds labored and connecting gross sales representatives with new leads.
As we speak, she works carefully with the interior advertising and marketing staff, serving to with lead reporting to find out the place new purchasers are coming from. She additionally creates our emails — her favourite activity she does throughout her 9 to five. She designs them, sends them to prospects after which studies on how these emails are acquired. Moreover, she works with our e-mail advertising and marketing staff on easy methods to most efficiently strategize e-mail campaigns for purchasers.
Her proudest accomplishments at Brafton? Serving to to finish the Brafton web site migration from Salesforce to Hubspot, in addition to being a part of the staff that creates and gives new merchandise to purchasers to make their lives simpler. And, in fact, how a lot she’s realized in her two years on this function and the truth that she made the job change within the first place.
“I nonetheless love my earlier profession, however now with the ability to do business from home and have extra flexibility, it’s a complete enchancment for my private well-being,” she mentioned. “The entire issues that working for Brafton has introduced me have actually enhanced my normal life.”
How Manuela Unwinds
Sure, Manuela has mastered Brafton’s gross sales operations, however exterior of labor, she’s the queen of cozy hobbies. After she logs off for the day, she grabs her cross-stitch initiatives and will get to work. She’s been creating lovely threaded paintings since faculty throughout her practices for veterinary faculty, which required plenty of journey. “It seems like remedy to me,” she mentioned.
She additionally dabbles in crocheting and loves to curve up with a great e book. Her newest learn was the Purple Rising Saga, which she says is a must-read for fantasy lovers.
Despite the fact that she’s now not a vet, her love of animals nonetheless rings true. You may typically discover her cuddling together with her canine, Cookie, the cutest 9-year-old mini pinscher.
“She’s the love of my life, or a minimum of she has half of my coronary heart. The opposite half is for individuals,” she laughed. She additionally has two different canine she takes care of that reside together with her dad, making a grand whole of three furry pals.
Whether or not it’s caring for animals or creating participating emails, Manuela brings ardour to all the things she does. Though her journey to the advertising and marketing trade was a winding one, we at Brafton can all agree: She’s precisely the place she’s speculated to be.