Law Firm Marketing Terms All Lawyers Need To Know
Law Firm Marketing Terms All Lawyers Need To Know For Successful Internet Marketing Campaigns
Law firm marketing is the practice of attracting new potential clients to your law firm. This might include a mix of digital marketing, SEO, blogging and many other tactics. Law firm marketing demands a lot of dedication because it takes time and energy.
Law firm marketing can also be a tricky balance between investing your money and time wisely and focusing on practicing law. Knowing where to start is half the battle. It comes down to understanding which methods are most effective.
Top 10 Law Firm Websites know internet marketing is not your forte. After all you didn’t go to law school to become a marketing guru.
So, before you begin your planning your marketing campaign, it important to know basic internet marketing terms. Of course, there are more marketing terms you can read up on. However, this short list provides a good start.
Law Firm Marketing Terms:
You think they came in here to get out of the rain? A guy don’t walk on the lot lest he wants to buy. They’re sitting out there waiting to give you their money. Are you gonna take it? -Blake, Glengarry Glen Ross
A marketing lead is a potential client for your firm. It’s more than just someone who simply visits your website. That person becomes a marketing lead once they take an action that shows they’re interested in your services. For example, they might fill out a “Contact Us” form or provide their contact information in some other way.
A conversion rate is the ratio of people who visit your website or or social media ad and who eventually ‘convert’ to a lead. You can track conversion rates of just one page or your entire website. You can also monitor how well your intake process is converting leads into paying clients.
A call-to-action is when you just come out and ask a potential lead to become a paying client. For example, this can be a button that leads to your “Contact Us” form that links back to your website.
A landing page is a website page that’s built to get visitors to take a specific action. This might mean clicking on a button, filling out a form, booking a consultation, or making a phone call.
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO refers to the practice of optimizing websites. Optimizing is making it so your website appears near the top of search results for relevant keywords.
Keywords (also called keyword phrases) are words or phrases that represent the topics you build your pages around. For example, if you are a divorce attorney based in Los Angeles, you might target a keyword phrase such as “L.A. Divorce Attorney”.
Simply put, these are the search terms that internet users enter into Google or other search engines. Your keyword or variations of it should appear in key places on your webpage. Keywords send signals to search engines that your page is relevant to that person’s search topic.
Return On Investment (ROI)
Return on investment or ROI, is a performance metric used in business. Yet, it is especially important when it comes to marketing. In order to grow your law firm and keep your business profitable, you’ll need to make sure that you’re getting good returns on the investments.
Pay-per-click is an online paid advertising model in which advertisers pay a set amount each time a site visitor clicks on their ad.
To learn the basics of Google ads, check out Google Advertising 101 for Lawyers post.