Law Firm Marketing Strategies For 2022

Are You Utilizing The Right Law Firm Marketing Strategies To Grow Your Law Firm In 2022? 

Are you preparing the right law firm marketing strategies to grow your law firm in 2022? If not, you may want to get started. 

First, lets look at some data for you to keep in mind before we dive into to the mechanics of law firm internet marketing.

A recent study found that:

• 57% of consumers look for a lawyer on their own, and many search online.
• 66% of solo attorneys do their own marketing.
• Only 46% of law firms have a marketing budget.
• 13% of firms say “no one” is responsible for marketing in their firms.

Creating The Right Law Firm Marketing Strategies

Why are you investing time and money into digital marketing?

This is the first the question your law firm needs to answer. 

Figuring out your strategy and creating a wrtten plan is a crucial first step. It lays the groundwork for all of the marketing tactics you move forward with. It’s also the framework for your goals and the methods you want to use.

But where do you begin? The first step is to ask yourself these questions:

• What’s the specific purpose of this year’s plan?
• What do you hope to achieve with each initiative in 2022?

The Goal is not just about winning more clients.  you may want to:

• Establish your firm as an authority in the practice of family law in your area
• Establish your firm as the clear go-to for child custody rights in your area
• Ensure the firm’s online presence and messaging is consistent with the firm’s real-world prestige
• Generate marketing leads/followers by engaging your website audience and content readers
• Generate sales leads and new prospective clients in your area

By being specific, you can target precise actions and real-world campaigns to achieve each goal.

Let’s Dive Into The Law Firm Marketing Strategies You Need To Grow Your Firm

1. Building Your Brand

A strong brand helps you resonate and connect with the right type of client. More specifically, the type of clients you want to grow your firm. 

To start, determine what your vision statement is. Begin by thinking about core values central to your brand. Then turn those values into a one-to-two sentence summary.

From there, figure out what your value proposition is. It’s your unique promise to clients that sets you apart from the rest.

From there, you can write your unique selling proposition. It’s a one-sentence breakdown of what makes your law firm unique. For example, are you aggressive litigators? Do you think outside of the box?

These are things potential clients want to hear. They don’t want to hear your life story. Potential clients don’t want to hear folksy stories about how milking cows on grandad’s farm when you were a kid made you the man you are today. 

Law firms need to make potential clients feel assured that the lawyers representing them have the attitude and the ability to get the job done for them.

2. Identify A Gap In The Market

Figuring out where your law firm fits into the market can also be boom to your law firm.

The first rule of marketing is know who your competitors are. You also need to know what their strengths and weaknesses. This is essential so you can pinpoint what you need to do to stand out.

For example, if competitor A isn’t focusing on their Google My Business page, you could use that to your advantage by making yours the best it can be. This will help you win local clients who may have otherwise gone with a competitor.

Competitor research doesn’t have to be hard. The simplest thing to do is to Google law firms in the same practice area. Also, do a check of the lawyers who service the same area as you. Then, dive deep into their website and social media and analyze what they are doing right and what they doing wrong. 

3. Choose Your Marketing Tactics

Most lawyers don’t get how 21st century marketing works. Let alone, the internet SEO or mobile optimization. 

They still think the Yellow Pages is the best place to advertise. Yes, we have had quite a few lawyers ask me about advertising in the Yellow Pages phone book. 

Some lawyers think internet marketing is like the movie, “Field of Dreams.“

If you build it, they will come. On the contrary, you have build it and keep building it like the Tower of Babylon. You also have to constantly promote your law firm. 

They are also under the impression that if you build a simple one or two page website, clients will flock to you.

Unfortunately, it doesn’t work that way. It is more complicated than that. It also requires a lot more diligence. Namely, with SEO and social media marketing.

No matter if you like it or not, the future is SEO (search engine optimization). It is a technique that helps brands attracts traffic from search engine sites like Google. Also, the law firm also needs an optimized site filled with correct keywords is the key to get profitable clients from the web.

The firm’s website also needs a constant flow of fresh content. Search engines love a lot of fresh content.  

4. Law Firm Websites Need To Be Optimized For Mobile Devices

In addition, the website also needs to be optimized for mobile devices. Special optimization is also needed to allow people to get the full benefits of your website on a mobile device.

If your website isn’t optimized for mobile apps you could be losing a lot of business.

According to the latest statistics, more than 96% of Americans own a smartphone and more than half of them use their phone to search the internet and to make online purchases. 

As a result, this means people are not able to see or interact with your website through smartphone. Plus, if they can’t see you online, they’ll switch to the rival company which is available at all times.

Click here to schedule a call with one our experts at Top 10 Law Firm Websites or call us at 800.516.1365 to learn more!