With Top 10 Law Firm Websites, you come equipped with dedicated professionals dedicated to develop the multi-faceted SEO strategies you need to be successful. In today’s ever-changing digital environment it is unrealistic to approach SEO with off-the-shelf packages or generic formulas.

Everything we do is tailored to your specific needs, goals and location.

SEO (or Search Engine Optimization) encompasses an extensive range of online marketing tactics and strategies.

The term means more than, “I want to rank higher in Google

What is the optimal way to increase qualified traffic to your website?  More importantly, what is the most effective method of converting this traffic from prospects to clients?

Of course, there is no easy answer: it depends significantly on your market conditions, your region, your area of practice, and your business objectives.

The majority of lawyers and agencies do not realize there are three different types of SEO in today’s world, and each of these types represents an important component of a successfully developed digital marketing plan.  These three types are outlined as follows:

Local SEO

Local SEO contains a geographical component (Maps), and is an incredibly effective way to market your law firm online because it increases your visibility on the “Map” section of the search results.

An effectively developed Local SEO strategy leverages a number of different techniques that work to optimize your law firm’s online presence so that you show up in these local geographical searches, which is relevant to both your firm and the searcher. Generally speaking, a law firm will only rank in the “Map” section for cities in which they have a brick and mortar address.

Organic SEO

Organic SEO does NOT include the “Map” section but represents the search results beneath the “Map” section which are displayed as a list of relevant search results.  Although this is typically not quite as important as Local SEO for law firms, it is extremely helpful in driving additional qualified traffic to your website, which is significant.

Organic SEO has less to do with location and more to do with whether or not your website is relevant for certain searches.

When optimizing for organic search, the intention is to get the website to show up for certain keywords which, in combination with Local SEO. This results in multiple rankings for your law firm on the search results page.

Organic SEO is useful for a law firm that wants to get seen and found and to receive qualified leads in a city where they do not have an address. Although some of the techniques utilized in Local SEO overlap, there are also distance factors and varying techniques used in Organic SEO.

Content SEO

Content SEO consists of any content created with the goal of attracting qualified search engine traffic including blogging.

Your business needs to stand out in today’s world of online consumers. Displaying content on your website that is engaging, relevant, and consistent with Google’s best practices will help your website to rank high in relevant searches.  This draws potential qualified clients to your website and helps keep them there until they take the action you want them to take.