June 25, 2024

Electronic mail advertising companies create sturdy e mail advertising methods and campaigns that clear up enterprise issues for his or her shoppers. Are you additionally contemplating diversifying your emails and making them extra partaking? Then this text is for you.

Melanie Balke, the CEO and founding father of the e-mail advertising company The Email Marketers, advised us how they manage teamwork on e mail campaigns and construct AMP emails utilizing the Stripo editor.

Interview Knowledgeable

Melanie Balke

CEO and founding father of The Electronic mail Entrepreneurs company

About The Electronic mail Entrepreneurs company

The Electronic mail Entrepreneurs company focuses on offering e mail advertising providers to shoppers within the eCommerce house that make greater than $2M a 12 months in income. The company has shoppers in all types of verticals in eCommerce, predominantly in meals and beverage, well being and wellness, and attire. 

The shoppers that do properly are those who perceive eCommerce — each advertising and numbers — and give attention to constructing group and speaking to their clients. 

How The Electronic mail Entrepreneurs company does e mail advertising for shoppers

Electronic mail advertising is likely one of the most necessary channels of their shoppers’ advertising combine and a pillar of their operations, so the company helps shoppers in:

  • constructing their lists; 
  • doing the evaluation; 
  • reporting; 
  • constructing the technique;
  • e mail manufacturing — copywriting, designing, and implementing emails; 
  • studying from the info, making studies, and optimizing the technique from there. 

How do companies work on consumer e mail campaigns?

The principle steps concerned in working with shoppers are as follows:

  1. The company makes a kick-off name with the consumer at first. They work along with them and do deep analysis into their model, rivals, business, and clients to know them. Within the kick-off name, they soak up as a lot info as potential from shoppers. 
  2. The company develops the technique, after which, primarily based on their analysis, shoppers evaluate it and provides the company insights they won’t have. 
  3. The company begins e mail manufacturing to implement an e mail technique.
  4. The company collects and analyzes information to refine technique and enhance outcomes.

Electronic mail manufacturing ideas

At the moment, The Electronic mail Entrepreneurs company employs 16 folks. For every e mail, they create a group of 4 folks: the strategist, the copywriter, the designer, and the implementation specialist.

The ideas for e mail manufacturing in an company are the identical for emails with and with out AMP mechanics:

  • they at all times begin with a replica first as a result of the design has to suit into the copy and textual content that they need to convey;
  • they use a step-by-step workflow — first, the copywriter finishes, then the designer. There could be adjustments primarily based on the consumer or the e-mail strategist, and each may make these adjustments, however it’s extra in a step-by-step workflow;
  • shoppers get an e mail preview, and so they get to both make adjustments or approve instantly. The top of the group at all times sees the ultimate end result earlier than delivering it to the consumer. 

The way to create AMP emails shortly and simply 

AMP emails are a revolutionary know-how that enables for the creation of interactive components in e mail newsletters and thus will increase subscriber interplay and engagement: they verify registrations and appointments, ship suggestions, fill out varieties, set rankings, ship and share content material in actual time, and far more.

To make emails extra vibrant and numerous, The Electronic mail Entrepreneurs added AMP mechanics: surveys, gamification, and different options.

We use AMP as a result of we need to be on the forefront of e mail innovation.

Melanie Balke

Melanie Balke,

CEO & founding father of The Electronic mail Entrepreneurs.

The group decides whether or not an e mail will use an AMP block primarily based on these standards:

  1. What sort of interactivity can AMP present?
  2. Can AMP improve the e-mail’s effectiveness and the context of every consumer’s marketing campaign? 

They use AMP when it enhances the enjoyment and expertise of the e-mail subscriber. 

Electronic mail manufacturing

The Electronic mail Entrepreneurs tried to construct AMP emails by means of HTML coding, however it took a very long time and wasted many group assets. Due to this fact, they determined to discover a device that might simplify and velocity up the creation of AMP for the group. When creating AMP emails, the group makes use of the Stripo editor, together with ready-made AMP blocks.

We tried many different issues and platforms apart from Stripo, however Stripo was the perfect. We predominantly use Stripo for the AMP options, which undoubtedly does assist us save time. Getting ready an e mail with AMP in Stripo now takes us lower than an hour, whereas earlier than it took considerably longer. Integrating AMP with Stripo has dramatically lowered the effort and time required to create interactive emails.

Melanie Balke

Melanie Balke,

CEO & founding father of The Electronic mail Entrepreneurs.

Export of AMP emails 

The company sends emails largely by way of Klaviyo. After creating an e mail template in Stripo and including AMP mechanics, they export the e-mail to Klaviyo to ship it to subscribers utilizing the export button. This characteristic additionally accelerates the method of working with emails.

How to export email from Stripo to Klaviyo

What sort of AMP emails had been created with Stripo?

The Electronic mail Entrepreneurs have been utilizing Stripo since 2023. As they are saying, probably the most important characteristic for them is its glorious AMP capabilities. 

The particular nature of the company’s work permits it to make use of AMP mechanics for shoppers from completely different enterprise areas. That’s why we requested the company to point out us some improbable examples of AMP emails and inform us how these emails work.

Gamification: Quizzes, puzzles, mazes, and extra

A quiz was created for a meals model to search out out subscribers’ favourite midnight snacks. The purpose was to collect insights to reinforce focusing on and product ideas, making the advertising efforts extra personalised and efficient.

Notice from Stripo: To make utilizing gamification in emails even simpler, Stripo created the interactive module generator, which has ready-made modules with such AMP mechanics as questionnaires, Wheel of Fortune, puzzle quizzes, reminiscence match, and others.

Advertising and marketing surveys and assessments

For instance, The Electronic mail Entrepreneurs ran a internet promoter rating (NPS) survey for his or her company. This sort of AMP e mail goals to evaluate buyer loyalty and satisfaction and supply helpful suggestions to enhance providers and buyer expertise.

Notice from Stripo: To create an NPS survey simply, you need to use our prebuilt AMP module within the interactive module generator.

How to create an NPS survey easily

(Supply: Stripo NPS survey module generator)

Wrapping up

For an e mail advertising company that works with eCommerce initiatives, the next factors come first in making certain the effectiveness of labor with initiatives:

  • establishing processes in teamwork throughout e mail manufacturing;
  • utilizing interactive options comparable to quizzes, gamification, and real-time interactions to extend engagement, assist collect helpful buyer info, and enhance advertising personalization;
  • utilizing instruments that scale back e mail manufacturing time and simplify it, together with complicated AMP mechanics, permitting the group to commit extra time to creativity and creating methods.

Create emails successfully with Stripo