February 9, 2025

This submit is all about how HeyGen for world advertising and marketing helps entrepreneurs translate their video content material into over 175 totally different languages.

That is massive for us at Single Grain as we’ve been in a position to make use of HeyGen to assist our purchasers broaden their model presence past their core demographics.

For that purpose, we’ve assembled this information that will help you perceive a bit extra about HeyGen for world advertising and marketing, what it’s, and the way it might help your model scale its content material to a worldwide viewers.

Let’s get began.

TABLE OF CONTENTS:

What Is HeyGen?

HeyGen homepage

HeyGen is an AI-driven video creation and era platform that produces AI-generated voices and avatars. HeyGen goals to simplify and improve video content material manufacturing; corporations don’t have to shoot and edit their movies, saving money and time.

Translations are one of many many options that HeyGen presents. From personalised movies to multi-language capabilities, HeyGen empowers entrepreneurs to:

  • Create participating video content material
  • Attain worldwide audiences
  • Streamline workflows

90% of shoppers say video marketing helps them make buy choices. Nevertheless, increasing to video may be costly and time-consuming for companies. HeyGen discovered a manner to make use of AI to chop manufacturing and enhancing prices whereas providing extra options, similar to AI script writing and multi-language translation.

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Key Options of HeyGen for World Advertising

How can HeyGen enhance the video manufacturing course of? This software makes use of AI to supply high-quality movies. Listed here are a few of the key options.

Digital Video Manufacturing

HeyGen virtual video production

Supply: Fahim AI

HeyGen produces movies utilizing superior computing energy, similar to AI and graphics processing, so your advertising and marketing workforce can create and collaborate on a digital platform. This software makes use of probably the most superior digital manufacturing software program.

HeyGen operates on a cloud-based platform, and its dashboard is accessible for distant groups. HeyGen’s cloud-based platform is just not solely versatile however ensures seamless collaboration by permitting a number of customers to:

  • Entry initiatives from anyplace.
  • Share suggestions in real-time.
  • Retailer and handle content material in a centralized hub.

That is particularly useful you probably have a multi-location workforce that works in several time zones, international locations, or continents.

AI Avatars

HeyGen avatar

Even with the free plan, manufacturers can entry HeyGen’s library of over 100 pre-generated AI avatars. These avatars are lifelike and may ship messages in a human-like method. HeyGen’s avatars are multilingual and inclusive, and you’ll find avatars of varied ethnicities, genders, and ages.

HeyGen presents three sorts of avatars:

  • Photograph avatar
  • Prompt avatar
  • Studio avatar

Whereas their pre-built avatars are practical, you possibly can create a customized avatar by enhancing a pre-generated avatar or importing a recording of your self to create a “digital twin.”

Automated Enhancing

Enhancing a video requires specialised abilities and may take hours to finish. HeyGen presents automated enhancing, which reduces the effort and time wanted to edit video content material. Revolutionary enhancing options guarantee professional-quality output, permitting content material creators to save lots of time and concentrate on the extra artistic elements of video manufacturing.

Multi-Language Help

HeyGen language translation

Studying and talking a number of languages is tough, however discovering and hiring a translator may also be a price range and time constraint. HeyGen reduces the stress of making localized content material, permitting companies to succeed in a worldwide viewers.

HeyGen is without doubt one of the greatest video translation instruments, and you should utilize this platform to create content material in quite a few languages. HeyGen helps over 175 languages, permitting entrepreneurs to translate their movies in just some clicks.

The video translation options may also:

  • Create subtitles in a number of languages.
  • Generate voiceovers with native accents.

This characteristic is especially precious for companies seeking to broaden into new markets with out the price of hiring native manufacturing groups.

AI Script Writing

Scripts are a vital a part of video content material creation. However when you don’t have specialised script writers, your movies could not seize your viewers’s consideration. HeyGen automates the scriptwriting course of and produces high-quality video scripts inside its dashboard. This software integrates with ChatGPT and has the identical pure language processing (NLP) capabilities.

To create an AI script, enter the subject identify and choose which language you need to use. You may also present extra data, such because the tone of your video.

Customized Video

HeyGen personalized videos

Personalized videos can improve conversion charges by 20%, making them a vital a part of any content material technique. With HeyGen, you possibly can create customized videos on your advertising and marketing marketing campaign, electronic mail e-newsletter, touchdown pages, and extra. Personalizing your video solely takes seconds and may increase gross sales and interact prospects. HeyGen’s personalization options additionally allow entrepreneurs to create movies for:

  • Buyer onboarding
  • Product suggestions
  • Gross sales outreach

HeyGen integrates with CRMs similar to HubSpot, so you possibly can enter buyer information and generate distinctive movies tailor-made to particular person preferences, growing engagement and conversion charges.

Why HeyGen Stands Out in 2025

It is best to add HeyGen to your video content material technique for a lot of causes. Listed here are the benefits of utilizing HeyGen.

Person-Pleasant Interface

HeyGen interface

Supply: HeyGen

HeyGen’s intuitive design ensures that even non-technical customers can simply navigate the platform. Customers observe easy steps to create an AI-driven video and generate an avatar. Companies of all sizes and talent ranges can leverage its capabilities.

Fixed Innovation

HeyGen is dedicated to staying on the forefront of expertise and all the time makes use of AI to its most capabilities. It’s often introducing new options and instruments based mostly on person suggestions and market developments.

Some ways in which HeyGen is advancing the video creation course of embody:

  • Enhanced AI for extra practical avatars.
  • Superior analytics to measure video efficiency.
  • Integration with rising platforms just like the metaverse.

Buyer Help

HeyGen presents strong buyer assist, together with tutorials, stay chat, and an energetic person neighborhood. Subscribers may also contact HeyGen by way of stay chat. In case you subscribe to the Enterprise plan, you’ll have a devoted account supervisor and 24/7 name assist. This ensures that entrepreneurs can maximize the software’s potential with out disruptions.

Value-Effectiveness

what you need for video marketing

Many manufacturers wrestle to implement video content material as a result of price range constraints. HeyGen believes price range shouldn’t restrict creativity. This software offers a free or inexpensive answer to video manufacturing by eliminating the necessity for:

  • Costly video manufacturing crews
  • Studio leases
  • Specialised software program and {hardware}
  • Props and costumes

All companies have to do is subscribe to a plan (or use HeyGen’s free service), and so they can create high-quality movies. Even small companies can produce content material that rivals bigger rivals.

Ideas for Maximizing HeyGen in Your Advertising Technique

HeyGen is a strong video advertising and marketing answer for companies in each area of interest. However HeyGen is filled with options, and this platform may be intimidating for brand new customers. Listed here are some tricks to maximize the advantages of HeyGen.

  • Plan your content material: Outline clear aims for every video to make sure they align together with your advertising and marketing objectives.
  • Leverage analytics: Use HeyGen’s analytics to trace efficiency and optimize future campaigns.
  • Experiment with options: Don’t hesitate to check new templates, avatars, and languages to find what resonates greatest together with your viewers.
  • Combine with different instruments: Mix HeyGen together with your present advertising and marketing stack for seamless workflows, similar to integrating it with electronic mail advertising and marketing platforms to ship personalised video campaigns.
  • Cross-channel distribution: You’ll be able to submit your HeyGen movies to your emails, social media channels, and extra.
  • Have interaction your workforce: Contain cross-functional groups within the creation course of to generate various concepts and views.

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HeyGen Pricing

HeyGen pricing

HeyGen presents 4 pricing plans:

  • Free: Customers obtain three credit per 30 days. One credit score equals one minute, so customers are restricted to a few minutes of video content material month-to-month. The free plan nonetheless presents one customized avatar and entry to their pre-generated avatars. It’s a superb choice when you’re new to AI video creation or need to take a look at HeyGen earlier than committing to a paid plan.
  • Creator: Customers can create limitless movies as much as 5 minutes lengthy. This plan additionally presents superior options similar to three prompt avatars, quick video processing, avatar add-ons, watermark removing, and auto-captions. The month-to-month plan prices $29/month, and the yearly plan prices $24/month.
  • Workforce: HeyGen touts this as their hottest plan. Customers could make limitless movies which are half-hour lengthy, and this plan helps a number of customers. The month-to-month plan is $89/month/seat, and the yearly plan is $69/month/seat.
  • Enterprise: The Enterprise plan presents probably the most utilization when you constantly use HeyGen to supply high-quality movies. HeyGen presents custom-made options and pricing based mostly in your wants, so you need to contact the gross sales division. This plan consists of limitless movies with no max period, exporting in 4K, 3+ interactive and video avatars, and translation proofreading.

Why World Video Advertising Issues in 2025

89% of companies use video marketing. And there’s a purpose why — video content material is participating and may enhance your attain. Maintaining with this momentum will make you extra aggressive.

diversity and inclusion in marketing

Supply: Kantar

However what about your worldwide viewers? In case you solely heart your video storytelling, product demos, and testimonials round your native area, you’re ignoring a big chunk of your shopper base. Plus, extra customers demand inclusion and variety from manufacturers, and concentrating on a worldwide viewers is an efficient manner to enhance model consciousness whereas participating your present viewers.

World video advertising and marketing can clear up these issues and enhance these areas in your small business:

  • Elevated competitors: With companies vying for the eye of digitally savvy customers, the necessity for compelling, high-quality content material has by no means been extra vital.
  • World attain necessities: Firms concentrating on worldwide audiences require localized content material that respects cultural nuances whereas sustaining model consistency.
  • Price range constraints: Many corporations want cost-effective options with out compromising high quality or scalability.
  • Technological developments: AI, machine studying, and automation have gotten important instruments for entrepreneurs to remain aggressive.

HeyGen is a altering the way in which we take into consideration world video advertising and marketing. It makes use of AI to revolutionize video manufacturing and broaden a model’s presence worldwide. They provide many options to customise video creation, avatars, and extra. HeyGen’s subscription plans are budget-friendly and versatile.

And on the observe about avatars, Heygen is getting extra refined every day with methods to adapt an individual’s likeness as an AI avatar. Outdoors of even world functions, these movies are nice for time-pressed enterprise homeowners searching for an answer so as to add worth by means of video with out the dedication to personalised movies each single time. Whereas the expertise continues to be getting polished, it’s a sign as to the place the world is heading.

Use HeyGen for World Advertising

Among the best methods to remain aggressive is by increasing your attain throughout nation strains. Nevertheless, language boundaries can forestall a enterprise from creating a worldwide advertising and marketing technique. HeyGen presents an modern alternative for manufacturers to have interaction a worldwide viewers and ship video content material in one other language.

This platform makes use of AI to create impactful movies, providing pre-generated avatars, AI scriptwriting, and seamless translations.

Its AI-driven capabilities, multi-language assist, and concentrate on personalization make it vital for corporations of all sizes. Your workforce can collaborate on a distant dashboard to supply sales-boosting advertising and marketing and outreach movies. HeyGen presents 4 plans, together with a free one, so you’ll find an answer that matches your price range and wishes.

Whereas HeyGen is a wonderful video advertising and marketing answer, creating AI movies takes time and abilities. In case you would moderately let professionals deal with video creation, Single Grain Advertising makes use of the most recent expertise to make movies and different content material varieties for our purchasers in 2025.

In case you’re able to degree up your video advertising and marketing technique, Single Grain’s video advertising and marketing specialists might help!👇

Optimize Video Advertising

For extra insights and classes about advertising and marketing, try our Marketing School podcast on YouTube.

Ceaselessly Requested Questions About HeyGen for World Advertising

  • What’s world advertising and marketing?

    World advertising and marketing promotes services or products throughout worldwide markets. It entails creating advertising and marketing methods that resonate with audiences in a number of international locations, leveraging world consistency and regional customization. For a profitable world advertising and marketing technique, manufacturers should adapt to native cultural, financial, authorized, and aggressive variations.

  • Is HeyGen price it?

    HeyGen is price it when you want video content material creation and world advertising and marketing however don’t have the talents or assets. It presents many advantages, similar to AI avatars, voiceovers, and language translation. It’s simple to make use of, scalable, and comes with quite a few integrations. However when you want extra branding or favor a human contact, HeyGen will not be one of the best platform.

  • What are the downsides of utilizing HeyGen?

    HeyGen has a couple of flaws, and customers ought to contemplate these downsides earlier than attempting this platform. Their avatars lack facial expressions and human gestures. There are additionally restricted alternatives so as to add customizations and a private contact to movies. Along with these flaws, normal technical points may also occur.

  • Is HeyGen a safe platform?

    Sure, HeyGen prioritizes safety and ensures its platform is protected for companies and customers. You’ll be able to learn extra about HeyGen’s dedication to security on their website.

  • Is it authorized to make use of video avatars in advertising and marketing?

    Sure, utilizing AI video avatars in your advertising and marketing marketing campaign is authorized. There are nonetheless ways in which companies ought to do that ethically and adjust to totally different privateness legal guidelines.

    By no means use any mental property or copyright. HeyGen presents pre-built avatars for public use, but it surely’s nonetheless important to keep away from misrepresentation or create an avatar to imitate one other particular person. At all times be clear about AI use in advertising and marketing and perceive the legalities behind AI in different international locations and jurisdictions.

In case you had been unable to search out the reply you’ve been searching for, don’t hesitate to get in contact and ask us straight.