One other replace within the revised Google High quality Raters Tips that was up to date on January twenty third was that they added a piece for recipe websites and stated that requiring “important scrolling” or making it arduous to seek out the leap to recipe button will not be an excellent factor.
I imply, we anticipated this, Google did concern a warning on this in October 2023.
That is discovered on web page 77, beneath the part “Low: Recipe 3” and it reads:
Low High quality Justification:
- A big amount of distinguished filler makes it troublesome to seek out the useful MC
- Advertisements, SC and Filler MC distract from the useful MC
Observe, MC stands for “primary content material” and SC stands for supplemental content material.
It goes on to learn:
The first function of the web page is to share a recipe for Butterbeer. Whereas useful MC such because the elements and details about Butterbear are on the high of the web page. important scrolling is required to seek out the precise Butterbeer recipe. The “leap to recipe” hyperlink itself is troublesome to seek out.
The web page has a considerable amount of content material unrelated to Butterbeer between the Butterbeer elements and the Butterbeer recipe. The web page has images and evaluations of many different unrelated meals at common studios. As well as, Advertisements and SC and interstitials seem all through inflicting further scrolling to lastly discover the recipe in direction of the underside.
The entire above result in a poor consumer expertise.
Observe: A better score could possibly be acceptable if the web page had been higher organized, the recipe was prominently positioned and straightforward to seek out, and there was much less Filler, SC and Advertisements distracting from the useful MC.
This was noticed by Marie Haynes who posted about this on X – she wrote, “Heads up recipe websites. Right here is an instance added on this QRG replace.”
Here’s a screenshot of this part:
Google additionally shared this instance recipe weblog web page screenshot – click on to enlarge it:
Right here is extra from Marie:
Heads up recipe websites. Right here is an instance added on this QRG replace.
“…important scrolling is required to seek out the precise Butterbeer recipe. The “leap to recipe” hyperlink itself is troublesome to seek out.”
“Observe: A better score could possibly be acceptable if
the web page had been higher organized,… https://t.co/SMsH7mx7kY pic.twitter.com/xWMMqjgyVm— Marie Haynes (@Marie_Haynes) February 3, 2025
Discussion board dialogue at X.
