February 7, 2025

So now you are like, “Okay, however Purna, how do I measure all of it?” It is not that tough. What I’ve actually discovered is one thing that I name the 4 R’s of measurement, which is line of sight measurement into content material advertising and marketing.

It’s so way more efficient since you consider impression at 4 completely different levels, which is able to permit you to course right even earlier than you get all the best way to the top, earlier than you are like, “Oh, properly, I spent six months on this. It did not make any cash.” No, no, no, you wish to course right at first.

The first step, you wish to take a look at attain. Who did I attain? How many individuals did I attain? And never simply when it comes to the precise numbers, however take a look at the categories of people that have a tendency to return in. Who’s filling out the lead kinds? Is it the suitable kind of audiences? Is the suitable job titles? Are they individuals in your focused checklist? That is how you will know whether or not you are reaching the suitable individuals, otherwise you would possibly wish to adapt your distribution technique.

The subsequent one is basically the response. What is the sentiment? Are they liking it? Are they partaking it? Are they sharing it with individuals? Are they commenting? What are they feeling about your content material that you have put on the market? In case you’re reaching lots of people, however it’s crickets, you then’ll know that perhaps your content material just isn’t actually onto one thing, so that you wish to tweak it just a little bit. So, once more, you possibly can course right rapidly.

Then you definitely wish to take a look at the response. What’s the habits change that you simply’re attempting to drive?  Are they reserving extra of the take a look at drives? Are they submitting inquiries on the web site? Are you seeing elevated footfall into your automotive showrooms?

After which lastly, the outcomes. Did we drive the suitable individuals? Did we see the quantity of automobiles going up? So, in that means, in case you purpose backwards, in case you put measurement first, you will be more likely to hit high-value targets together with your content material advertising and marketing.

Thanks, and keep tuned for the following episode.