April 13, 2024

Table of Contents

Google begins experimenting with featured snippets

in 2014, Google began answering advanced questions on the high of its search outcomes with detailed responses (or solutions) taken from web sites.

Does that sound like featured snippets? It ought to. As a result of it was.

We all know from Google that featured snippets have been launched in January 2014. We don’t know the official date Google started testing it, however this was the day Search Engine Land first reported on the brand new search characteristic.

We didn’t but know these solutions have been referred to as “featured snippets,” however clearly that’s what we have been seeing. All Google would say on the time was: “we’re all the time experimenting with several types of solutions, however we don’t have extra particulars to share at this level.”

Learn our protection of what was then an experimental characteristic: Google Search OneBox Solutions Are Getting Extra Detailed

Additionally on today

‘Untitled’ search outcomes sending customers to spam websites, Google ‘engaged on it’

2022: Google’s Danny Sullivan stated it was “one thing our methods usually would usually catch, so we’re checking on it to enhance.”

web optimization group mourns Hamlet Batista, advocate for automation in web optimization and beloved good friend

2021: Those that knew him, admired him, discovered from him and beloved him, have been left reeling from the loss.

Google Search Console launches new removals software

2020: The software briefly blocked URLs from displaying in Google and confirmed outdated content material and content material filtered by SafeSearch.

A visible historical past of Google advert labeling in search outcomes

2020: A glance again at how Google had handled adverts in search outcomes, from blue shading to the newest model of as we speak.

Botify partnership with Microsoft brings real-time content material indexing to Bing

2020: Rapid indexing and extra management over content material have been the advantages for publishers and website homeowners.

DuckDuckGo has different concepts for Google’s EU search selection display

2020: The modifications included extra search engine choices and an introductory display aimed toward decreasing bias.

Google AMP errors extensively reported by site owners and publishers

2019: This was a Google situation and can be resolved.

DuckDuckGo is rising quick however not sufficient to seize SEOs’ consideration

2019: The search engine’s share was small however a few of its metrics have been higher than Bing’s, in line with a third-party evaluation.

Google Updates The Common Pointers Part Of Their Webmaster Pointers

2016: It expanded on examples about how one can assist Google discover your webpages, how one can give them higher concepts on what these pages have been about and how one can make webpages which are good for guests.

iPhone Customers, The AdWords App For iOS Has Arrived

2016: You possibly can verify AdWords marketing campaign efficiency, change bids and regulate budgets out of your telephone.

New US Presidential “Candidate Playing cards” Are A Catastrophe For Google’s Search High quality

2016: They added little worth in return for Google giving up its helpful search outcomes house.

Yahoo Redesigns House Web page & App To Ship Constant Expertise With Extra Related Information

2016: With its practically infinite information stream, Yahoo customers not wanted to open information articles in a number of browser tabs.

Google Now Helps Crawling & Indexing Locale-Adaptive Net Pages

2015: Google added assist for webpages that dynamically modified their content material primarily based on IP origin or language settings.

Bing Maps Reveals Tremendous Bowl Spirit With New Venue Map, Streetside & Hello-Res Venue Imagery

2015: The updates concerned new satellite tv for pc and ground-level imagery, and an in depth seat map of the stadium itself.

Google’s Matt Cutts Explains That Older Websites Received’t All the time Hold Their Present Rankings

2014: Cutts solutions the query, “How can an older website keep its rating over time?”

Google Issues Subtle Warning To Affiliates That Have “Thin-Content”

2014: The warning was mostly directed at affiliate sites in the “adult” industry.

Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

2014: 68.8% of participants planned to focus on conversion rates and performance metrics in response to Google’s elimination of keyword data.

Google Showing Date Selector In Knowledge Graph Carousel For Hotels

2014: You could click on the start and/or end date and a calendar pop up would show up to change your check in and check out dates. 

The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013

2014: The report showed paid search spend rose 37.4% year-over-year.

DeepMind Buy Another Google “Moonshot” Of Sorts

2014: “It’s not hard to imagine that machine learning and AI would have broad application across Google, from search and mobile … to advertising, robots, autonomous cars, security and the connected home.”

5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

2014: Five trends from the Super Bowl advertiser ads that ran on Google and the Yahoo Bing Network.

Google Details How It Responds To Government Requests For User & Search Data

2013: Governments routinely ask search engines like Google for access to user data for various reasons. Google said they take each request incredibly seriously.

Google Promoting AdWords Express In Google+ As Way “To Get More Followers”

2013: Google was apparently trying to cross-promote AdWords Express and Google+. 

With $14 Million More Q&A Site ChaCha Soldiers On

2013: Over the previous 18 months, ChaCha had seen 2 billion questions and organized 129 million Q&A pairs.

Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time

2012: Amit Singhal told Search Engine Land: “… People are judging a product and an overall direction that we have in the first two weeks of a launch … We’re clearly not done. The product is not complete. It will improve.”

Study: Reviews & Images Drive Clicks In Mobile

2012: Images and reviews were very important in capturing users’ eye movements and clicks.

Google Logo For Largest Observed Snowflake

2012: It happened 125 years earlier, in Fort Keogh, Montana.

Google launches algorithm to fight low-quality scraper content

2011: The change to their algorithm was to prevent low quality scraper content in Google’s index. It impacted slightly over 2% of queries.

Microsoft Q2 Revs Almost $20 Billion, “Bing Division” Still Losing Money Despite Search Revenue Increase

2011: Online Services, which houses all Microsoft’s online operations including MSN and Bing, posted a $543 million loss. That was up from $463 million in 2010.

AdWords Homepage Gets More Modular, Customizable

2011: Google redesigned the homepage for its AdWords advertiser interface in an effort to bring more relevant, customized information up front for marketers.

Bing Travel Now Offers Destination Comparison Tool

2011: Bing’s destination pages let searchers compare several destinations at once in a side-by-side layout.

Google’s Legal Woes Not Impacting Brand: Survey

2011: Did scandals or an antitrust investigation make people less trusting of Google or tarnish its brand? Not at all.

Google, Connecticut-led Coalition Agree To Negotiate WiFi Data Collection Issues

2011: Google and the Connecticut-led coalition of 40 US states would begin negotiations aimed at settling issues related to Google’s collection of personal data over unsecured WiFi networks.

Google Event on Feb. 2 To Showcase Honeycomb, Tablets

2011: Demos of several tablets were expected

Search In Pics: Google Mannequins, Google Voice Signs & Freezing Yahoo

2011: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Google Maps’ Search Suggestions Get Personal

2010: Google tarted personalizing search suggestions that appeared on Google Maps.

Survey: Only 42% Of Americans Have Googled Themselves

2010: That was slightly higher than the 36% of UK consumers who had done so, but far less than in Germany (59%) and France (56%).

Google Updates Google Book Search After Apple iPad Launch

2010: Less than 24 hours after Apple announced the Apple iPad, Google announced improvements to the Google Books home page.

Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads

2010: It was a call for the price of a click on mobile handsets.

Bing Debuts In-Depth Stock Pages

2010: Bing’s “Stocks and Funds page” offered in-depth information for users following or doing research related to stocks and finances.

Ballmer Blogs His Thoughts On Google, China

2010: “We have done business in China for more than 20 years and we intend to stay engaged, which means our business must respect the laws of China.”

Click Fraud Rate Hits Highest Level Yet

2009: Click Forensics estimated the overall average click fraud rate for Q4 2008 at 17.1%, the highest level since they began tracking it in 2006.

Yahoo Tries To Justify Automatic Account Optimization

2009: The purpose: to help small- and mid-sized advertisers suffering from “performance issues.”

Pew: Young Or Old, Search Cuts Across Age Categories

2009: Search was almost equally used by all groups across the board.

New “Addressless” Search Feature On Google Maps

2008: Users could get directions or locations of businesses without inputting a destination address.

Google Experimental Search Adds Info View & Map View

2008: Google added map view and a new info view that allows you to show different results on the page.

Google A “Mystery Buyer” In Colorado?

2008: “It’s like dealing with the CIA.” 

Today Is “Data Privacy Day;” Bush Admin Launches Internet Monitoring Initiative

2008: Google added a new video to its existing series of privacy videos, plus it developed a privacy booklet (PDF) to educate consumers and parents about online data privacy.

New UK-Based Real Estate Search Engine DotHomes Launches In US

2008: DotHomes sought to become “the Google of property search” and was crawling for listings.

Google Lego Logo: Google Offers Lego 50th Birthday Wishes

2008: The Google logo was made up of legos.

YouTube to Begin Revenue Sharing for Video Providers

2007: This would give original video creators the ability to earn revenue each time their videos were watched on YouTube.

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

< January 27 | Search Marketing History | January 29 >

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Concerning the writer

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.