April 16, 2024

Are there excellent sizes in your publication templates? How do you have to select the widths and heights of your emails in order that they are going to look nice on any system and be handy in your subscribers to learn?

This subject could be very complicated and cannot be lined in just some paragraphs.

Now, let’s discuss in regards to the acceptable widths for emails, the perfect widths for all e mail parts, and methods to regulate these parts for numerous e mail shoppers, screens, and units.

What’s the perfect e mail width?

For fairly some time, the usual e mail template width was 600 pixels for desktop, 320 px for vertical orientation, and 480 px for horizontal orientation on cellular units. The peak was limitless and depended solely on content material size. However immediately, the scenario is completely different.

An article on the Litmus blog claims that the really helpful 600 px e mail width is a fable. We completely agree on that, as there are actually extra choices than the standard 600 px width. But it stays the usual dimension for e mail newsletters. How did this width seem? Why is it precisely 600 px?

A very long time in the past, display decision was removed from excellent. And the variety of units was a lot decrease than it’s now. This was when the 600 px width appeared. Since then, a variety of issues have modified. So immediately, the 600 px width is extra of a convention than a rule.

Take a look at this superior HTML e mail instance with a regular width of 600px:

Correct email template dimensions Width: 640px

(Supply: E-mail from M&M’s. The width is 600 pixels. Gmail, macOS)

We have heard that some e mail shoppers do not appropriately render emails which are wider than 650 px.

I constructed an e mail with a width of 860 px. It labored nicely throughout all main e mail shoppers, although its background was not displayed in Microsoft Outlook.

The e-mail under, which I obtained from a well-known model, is additional proof that 600 px is simply the common width of an e mail, not a compulsory width.

Email template size Width in Gmail

(Supply: E-mail from MailNinja. The width is 740 pixels. Gmail, macOS)

There’s additionally a perception that Gmail will not present any background photographs or coloration in case your e mail template width exceeds 640 px. Nevertheless, quite a few exams with our e mail testing software and a number of emails that I’ve opened in my Gmail account show the other — emails and even backgrounds render completely nicely.

Suggested email template width and email background

(Supply: E-mail from Forbes Day by day Dozen. E-mail width 800px. Gmail, macOS)

One other fable is that the utmost width of emails for Yahoo! Mail shouldn’t exceed 650 px. In distinction, my e mail with a width of 860 px was full dimension on this e mail consumer.

Should you determine to decide on a width that differs from 600 px, simply check your e mail earlier than sending it with our embedded e mail testing software, which can present precise photographs of how your e mail can be displayed in several e mail shoppers and on a number of units.

We have seen that well-known American manufacturers’ common width of emails varies between 640 px and 700 px.

Template for email marketing campaign Width: 640px

(Supply: E-mail from Banana Republic. The width is 640 px. Gmail, macOS)

So, set an e mail template width with Stripo?

By default, it’s already 600 px!

However if you would like to set your personal, it is advisable:

  • click on the Look tab within the editor,
  • click on the Basic Settings tab, and
  • set the mandatory width.

Setting a custom width for your marketing emails with Stripo

Set customized width that matches your e mail design greatest

What’s the perfect e mail top?

After all, the e-mail template top is limitless. It’s possible you’ll use as many rows as you need. Nevertheless, we must always all the time keep in mind that the longer the e-mail, the decrease the possibility that will probably be learn to the tip.

The entire top of an online web page is 960 px, which is normally not sufficient to introduce all the data you’ve got ready to share in an e mail. You possibly can’t get away from scrolling. The commonest e mail size varies from 1500 px to 2000 px. That is normally sufficient to place all the mandatory content material in a single e mail and simple for customers to scroll by means of.

Enjoyable reality: Emails that belong to the tourism business are the longest of all industries. Ecommerce emails are additionally lengthy, despite the fact that product playing cards are normally very compact and do not want a lot house. It is because e mail entrepreneurs all the time promote too many merchandise in a single e mail.

Right here is an instance of an e mail with a top of 2550 px:

Email template height of 2500 px

(Supply: E-mail from Violet Gray, top 2 500 px)

Necessary to notice:

When content material blocks rearrange on cellular units, the size of your e mail will increase.

Should you imagine that your e mail can be too lengthy on smartphones, you may all the time conceal some e mail parts with Stripo.

The way to conceal e mail parts on cellular units:

  • click on the component in an e mail template to activate its settings;
  • within the settings panel, scroll down to search out the “Cover component” choice;
  • click on the “On cellular” icon;

Dimensions for responsive email templates

Allow/disable sure parts on cellular units

E-mail preview dimensions

Some e mail shoppers, like Thunderbird, have preview home windows with the next dimensions: 600 px extensive and 300-500 px excessive. Such a window would not present a decreased copy of an entire e mail however as an alternative captures the higher a part of an e mail.

Make sure that the primary 300-500 px (half of the primary display of your e mail) have invaluable data that may persuade customers to open and skim the e-mail. A great first impression is best than a thousand likes.

Simply to let , the individuals who use these e mail shoppers won’t make up half of your contact listing, so there isn’t any want to alter your e mail widths.

Right here is how the preview pane appears to be like in e mail consumer mail.com:

How to use email preview tools

(Supply: E-mail from Bored Panda, mail.com)

E-mail preheader dimension

A preheader is a line/e mail component that goes above a template and may also be seen within the “E-mail preview space” of customers’ inboxes. We’ll discuss in regards to the former right here. It contains a brief intro message that seems alongside an choice to view the e-mail in a browser or open an online model if there are any issues with e mail rendering. Some manufacturers place essential data, like notifications about free delivery, within the preheader.

Newsletter templates: preheader size and company logo

(Supply: E-mail from Adidas)

As a result of this subject is technical slightly than contextual, you should not make it giant or place any extra parts in it.

The dimensions of the preheader subject varies from 50 px to 65 px excessive. The preheader width inherits the width of your complete e mail.

When constructing this e mail component, it’s essential to add a hyperlink to the “Net model” of your e mail.

How do you get a hyperlink to an online model of your e mail with Stripo:

Preview link for different devices

Email template width Getting the web version link

Necessary to notice:

We are actually speaking in regards to the preheader as an e mail component. But there may be additionally the preheader textual content, which you’ll set with Stripo btw. The preheader textual content is proven within the e mail preview space in inboxes solely.

Email preheader text

The preheader component is displayed within the e mail as nicely.

E-mail header dimension

The commonest top for a header that does not include a menu or large emblem is 70 px. For individuals who have a menu bar, the e-mail header dimension could also be 150-200 px excessive. The peak of the header that will increase by 300 px just isn’t handy to learn.

Tons of and hundreds of kinds are used for e mail header design, however it’s best to select one that’s concurrently consumer and cellular pleasant. As well as, it’s best to select the color and style scheme that greatest suit your model id.

Listed below are just a few examples of fine e mail header design:

Template header with logo and menu

(Supply: E-mail from Bentalls)

Email header with company logo

(Supply: E-mail from GeekBrains)

Header with social media icons and links

(Supply: E-mail from SEMrush)

Necessary to notice:

Usually, an e mail menu incorporates 3-5 tabs. Should you add extra, please make sure to conceal the additional tabs for cellular units.

HTML email width best practice Hiding menu elements

For extra data on construct an e mail header with Stripo, please seek advice from our weblog submit.

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E-mail banner dimension

A banner is the place you might use all of your creativity with out being tied up with sizes. The much less content material you set in there, the higher the outcomes. The clearer the decision to motion (CTA) you place there, the upper the conversion. 

Newsletter banner size

(Supply: E-mail from BHLDN)

Right here, you might experiment with font sizes. The most well-liked banners have photographs as their backgrounds and are situated simply after the header.

The very best dimension for an e mail banner

Dimensions of 600 px by 300 px and 600 px by 400 px are the most well-liked e mail banner sizes. A whole lot of e mail designers experiment right here. Though the width is restricted by the e-mail advert dimension, the size could range.

Necessary to notice:

With Stripo, you may select your banner form, which known as “Orientation.” It may be vertical (in that the peak is longer than the width), sq., or horizontal (in that the width is larger than the peak).

Should you select “any,” you’ll not must set any dimensions, because the width will inherit its dimension from the e-mail template dimension and the peak will depend upon the chosen orientation.

Email Template Width_Banner Orientation

Horizontal is the most well-liked kind of orientation for banners. 

For extra data on construct banners with Stripo, please seek advice from our “The way to Create Banner with Stripo E-mail Builder inside Minutes” weblog submit.

E-mail button dimension

There isn’t a normal e mail width for buttons. The commonest requirement is {that a} button ought to distinction with all different e mail parts however, on the similar time, organically match the e-mail design.

To make your button noticeable and clickable, it’s best to work on its design and dimension.

If the CTA copy is brief, make sure to use some whitespace to make your button look wider. In Stripo, that is known as “Inside padding.”

Email width for buttons Setting whitespace for buttons

Don’t be concerned. On account of our distinctive button format, this whitespace is clickable 🙂

Readers don’t have to click on on the button textual content; they will click on wherever they need.

It’s also essential to care for your cellular viewers and make any buttons as huge as attainable to allow readers to click on these buttons with their thumbs with out clicking every other parts whereas studying your emails on cellular units.

Typically, it is arduous to discover a button or learn its CTA as a result of it’s small in dimension and its font is hardly legible.

So, how are you going to make your buttons’ font dimension giant and make them full width on cellular units?

To set a bigger CTA button font on cellular units, you have to to:

  • go to the “Look” tab,
  • enter the “Cell view” part,
  • set the mandatory button textual content dimension, and
  • toggle the “Full-width” button.

Standard email width for buttons in email templates

Set customized width in your buttons on cellular units

16 pixels is the most typical dimension for button texts. 

Right here is an instance when distinction involves play:

Banner with CTA buttons for email marketing campaigns

(Supply: E-mail from Jobvite)

Right here is yet one more broadly used instance of a button — a button over a banner:

Button with website links over a banner in a newsletter template

(Supply: E-mail from Forbes)

The way to find a button over banners, learn in our “Construct banners” weblog submit.

E-mail picture dimension

If we’re speaking about banners, you will need to point out {that a} banner will inherit its width from the publication width. If we’re speaking about product playing cards, there are completely no requirements set for e mail picture dimension.

Nevertheless, there may be one greatest follow for e mail picture dimension: be certain the peak is proportional to the width. As soon as you’ve got uploaded your picture, you might change its width, and its top will change proportionally (i.e., the width-to-height ratio can be maintained).

Editing campaign Image width for email templates

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In Stripo, you may crop and edit photographs with our embedded picture editor “Pixie” to set the mandatory picture sizes for emails. To enter the modifying mode, it’s essential to click on the “Edit picture” button subsequent to a picture within the settings panel.

Editing Images and other visual elements

Necessary to notice:

Please bear in mind to compress picture sizes. In any other case, your e mail can be too heavy, which could have a adverse influence on loading speeds for cellular units. It’s possible you’ll do that with Tiny.png or every other particular software of its sort.

How to compress and decrease the file sizes of images

(Supply: the TinyPNG web site, homepage)

Content material block dimension

A content material block (aka a product card) usually consists of textual content, a picture/picture snippet, and a button.

We now have beforehand mentioned the sizes of photographs and buttons. As for the textual content, there are not any limits, because it all the time inherits the width of e mail rows or containers/blocks. You possibly can place copy over, underneath, or above any photographs. It’s completely at your discretion.

Staggered order of content blocks

(Supply: E-mail from the White Room)

Variety of content material blocks

We dare to say, “Much less is extra.” You should use photos, however do not overload your e mail with photographs that do not supply any useful data or haven’t any relation to the e-mail’s topic.

Do not attempt to stuff one e mail with all of the merchandise in your web site, like new arrivals or sale proposals. It is higher so as to add solely the perfect affords and supply a hyperlink to the web site.


Template width content blocks in an email

(Supply: E-mail from Madewell)

It is higher to make the content material space no greater than 900 px lengthy. That is sufficient for 3 rows of product playing cards. 

Nevertheless, in case you really feel like including an even bigger variety of product playing cards in your emails — you might use picture carousels, accordions, and even movies that is perhaps extra informative than even tons of of photographs.

E-mail footer dimension

Some firms add menus to footers, so these footers are greater than the classical variants of this component.

I favor laconic footers that include solely the data that’s 100% mandatory. The сlassical footer ought to include contact data (together with your authorized handle), an unsubscribe hyperlink, social media icons, and the explanation why you’re reaching out to the recipients. That is all, so the usual footer dimensions of 600 px by 200 px are greater than sufficient to put all this data.

Email footer with company address, legal details, and unsubscribe links

(Supply: E-mail from All Good)

Please seek advice from the e mail footer design weblog submit for extra data on e mail footers. 

E-mail font dimension

E-mail font dimension is one other essential concern to think about when constructing a template. It is advisable to select a font kind and dimension that can be handy for subscribers — not too small however not too giant.

There are not any strict requirements right here; slightly, there are suggestions and greatest practices:

  • Font dimension for headings and subheadings – 22-24 pt;
  • Font dimension for physique textual content – 12-16 pt;
  • For extra minor parts, such because the header and footer, you need to use 10 pt.

For the physique textual content, a font bigger than 16 pt will look unwieldy and could also be distorted in some media. Conversely, a very small font, particularly together with a too-long textual content canvas, will trigger subscribers to scroll down with out even studying the textual content. By the best way, the really helpful quantity of textual content is about 20 lines.

Use a line top of 1.4-1.5 to make sure readability.

Cell-friendly design

After all, cellular e mail width does depend upon the display dimension of the smartphone and thus varies from smartphone to smartphone. However you might set particular cellular kinds for all the weather of your e mail, which can differ from desktop kinds.

To enter the settings mode, please click on the “Look” tab within the settings panel after which click on the “Cell formatting” part.

Right here, you may set particular particular person parameters:

  • textual content dimension for objects within the “Menu” block,
  • font dimension for headers,
  • font dimension for footers,
  • font dimension for content material parts,
  • font dimension for headings 1-3,
  • alignment for headings,
  • button textual content dimension, and
  • whether or not you need your buttons to be displayed full dimension on cellular.

For detailed data on setting customized sizes for desktop and cellular screens, please seek advice from our “Cell-Pleasant E-mail Design” weblog submit.

Email message width, desktop view

(Desktop system)

Email template width, mobile view(Cell display, full-width button)

Set customized width of emails for cellular and desktop screens with no coding expertise

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Whole e mail dimension, aka e mail weight

In case your e mail weighs lots, you have no ensures that it’ll not be clipped in such e mail shoppers as Gmail and Yahoo! Mail. Each Gmail and Yahoo! Mail will clip your e mail if the scale of its HTML code exceeds these values:

  • For Gmail: 102 kb;
  • For Yahoo! Mail: 100 kb.

The e-mail dimension usually is dependent upon the e-mail editor you utilize. Normally, some further characters can be robotically added to your e mail code once you’re creating an e mail template. It’s possible you’ll take away these characters manually to vastly scale back the e-mail dimension or simply select an editor that won’t add any further characters to your emails. Stripo is one in every of these editors, offering pure HTML code with none system characters.

The way to weigh your e mail:

It’s possible you’ll use the e-mail tester software. It is free.

Or you may obtain your e mail template as an HTML file from Stripo to see its properties or data (Home windows/macOS, respectively).

 Downloading emails as HTML files

If the scale of your file exceeds the claimed 100 kb, you would possibly wish to optimize it earlier than you export this template to your e mail service supplier.

Minimizing the HTML code of your emails and large attachments

Weigh your emails previous to sending them out to recipients

Wrapping up

We now have analyzed the widths and heights of an e mail template as an entire and of every particular person component. A width of 600-640 px is the most well-liked amongst manufacturers.

The peak is dependent upon the content material size however shouldn’t exceed 2500 px.

The extra photographs you add, the extra essential it’s to make use of a picture compressor. Typically, you might also have to optimize an e mail’s HTML code. And bear in mind to create responsive emails.

As we’ve seen, there isn’t any such factor as the perfect dimension for an e mail publication and no precise guidelines for e mail component dimensions, so you might experiment with types and sizes.

Set customized width and top to all e mail parts. Construct distinctive emails very quickly