June 23, 2024
Acxiom boosts brands’ marketing ROI with Salesforce Data Cloud

Duncan is an award-winning editor with greater than 20 years expertise in journalism. Having launched his tech journalism profession as editor of Arabian Laptop Information in Dubai, he has since edited an array of tech and digital advertising publications, together with Laptop Enterprise Overview, TechWeekEurope, Figaro Digital, Digit and Advertising Gazette.


Buyer intelligence firm Acxiom has prolonged its Salesforce observe to help manufacturers in attaining their distinctive enterprise objectives with Salesforce Information Cloud.

The Salesforce Information Cloud makes use of real-time knowledge to ship extremely personalised buyer experiences throughout gross sales, service, advertising, and commerce that constantly adapt to altering buyer info and desires in actual time.

At this time, prospects anticipate personalisation of their interactions with manufacturers. The truth is, prospects usually tend to do enterprise with an organization if it presents extra tailor-made experiences. Organisations that excel in personalisation generate 40% more revenue than people who don’t. Nonetheless, knowledge stays siloed for many organisations, with organisations utilizing 976 separate applications on common. Acxiom is now serving to corporations utilizing Salesforce Information Cloud maximise the worth of the platform and reap the benefits of a real-time unified view of their buyer. By breaking down silos and activating insights throughout all departments and platforms, companies can drive buyer intelligence to make extra knowledgeable choices and enhance personalisation, buyer expertise and engagement throughout channels.

Acxiom’s licensed crew of Salesforce specialists can help within the implementation, operation and optimisation of Salesforce Information Cloud choices in three key methods:

  1. Information First Method – Acxiom knowledge enrichment helps manufacturers cut back knowledge prices tied to scalability as wants change and develop, rising conversions and return on advertising funding.
  2. Operational Effectivity – Fixing at the moment’s issues with an eye fixed for tomorrow, Acxiom ensures long-term feasibility and continuity to attain desired outcomes, avoiding expensive rebuilds.
  3. Scaling – Experience in managing difficult resourcing wants as they come up and augmenting groups to ship deeper material experience.

Mike Menzer, EVP and GM of Acxiom Worldwide, stated: “We’re thrilled to be serving to companies see probably the most worth from the Salesforce Information Cloud.

“The Salesforce Information Cloud is a game-changer for real-time buyer engagement because it allows manufacturers to create nice buyer experiences by connecting disparate elements of its ecosystem right into a single strategic knowledge asset. Acxiom’s buyer intelligence expertise means we perceive the significance of contemporary personalisation, collaborating throughout a number of stakeholders to activate new use instances for our shoppers.”

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Tags: Acxiom, advertising, Salesforce