April 21, 2024

Promo and new product announcement emails could be actually cool and efficient sufficient. However we’re going to inform you methods to turn out to be much more fascinating to your prospects with teaser electronic mail campaigns.

However what does a teaser electronic mail imply? With emails of this type, you intrigue and construct anticipation to your merchandise and occasions with out sharing a lot data on them.

Tips on how to make a performing teaser electronic mail? See the methods under and study from one of the best. i.e. get impressed by one of the best examples.

Teaser email campaign _ Example of announcing an impending launch of a product

(Supply: Photoxels, electronic mail by Olympus)

Technique for profitable electronic mail teaser campaigns

Actually, previous to operating any marketing campaign, you need to completely suppose the technique by means of.

With teaser emails, we often attempt to announce three issues, and due to this fact, you may be coping with one in every of three kinds of teaser campaigns:

1. Teaser electronic mail marketing campaign for upcoming gross sales

Undoubtedly, that is the most typical product teaser electronic mail marketing campaign. Upcoming promotions could be devoted to any vacation, like Christmas or Black Friday. Any on-line retailer or firm in any trade might check out such a teaser electronic mail.

Right here you could deal with the merchandise you’re about to chop costs for or the quantity of the low cost you supply or on the date. Some entrepreneurs suppose that including a countdown timer is sufficient when beginning a teaser marketing campaign. However in actual fact, it is not.

On common, it takes two emails for such a teaser electronic mail marketing campaign. The primary one is used to announce the sale, and the second is to remind prospects in regards to the beginning date.

Usually, the primary one is distributed per week or only a day earlier than day X. And the second is distributed on day X.

But, you could ship only one:

Teaser email campaign _ Mystery flash sale

(Supply: Actually Good Emails)

2. Teaser electronic mail marketing campaign for upcoming launch

That is most likely probably the most severe teaser electronic mail marketing campaign, because it requires loads of your consideration and energy. Any such electronic mail is usually applied by these firms whose merchandise are speculated to be long-awaited and should not launched usually — every year or much less. The truth is, a brand new product teaser electronic mail is similar to a product launch announcement electronic mail. Right here we don’t reveal all of the options directly, we do our greatest to “shed some thriller” on our product.

Effectively… the main focus ought to undoubtedly be on the product and on its distinctive cutting-edge options. Describe simply one after the other — don’t reveal all of the options in a single single electronic mail.

Additionally, present just a few extra options of the product or extra particulars concerning the discharge date in your web site. In every electronic mail, ask your readers to go to it for extra data.

Is dependent upon what sort of product you’re selling this manner and on how a lot time you’ve gotten left until the product launch date. Usually, it takes from 2 to five coming quickly emails to construct anticipation and to develop it.

Within the final electronic mail of this sequence, reveal the vast majority of the options and invite recipients to go to your website for full data. It could possibly be a product teaser web page should you construct one.

Actually, you will have to create a brand new touchdown web page.

Two-four months earlier than. Apple broadcasts the discharge of a brand new iPhone in June, although it’s launched in September/October. They do reveal particulars simply one after the other. This attracts consideration to the model and makes its product launch go viral.

Example of effective teaser email campaigns

(Supply: Pinterest)

3. Teaser electronic mail marketing campaign for a particular upcoming occasion

Are you about to open a brand new shopping center in your city? Or are you releasing a brand new film? Then undoubtedly, you need to inform your potential attendees about it.

There are two choices to deal with in a teaser electronic mail for an occasion — the occasion date or on the occasion itself. Actually, specializing in the date implies that you’ll solely inform your recipients in regards to the date, and won’t inform them what will occur. In the event you deal with the occasion itself, then you definitely point out the type of occasion however don’t point out the date. Till a particular second…

Is dependent upon how a lot time you’ve gotten left.  Two to 5 can be nice. The primary one is to construct anticipation, the second, third, and the fourth are to maintain it heat, and the fifth is to disclose your secret.

However by no means make the sequence longer than 5 emails, in any other case, your prospects might burn out.

That is what Pixar despatched to its subscribers again in 2006 earlier than the cartoon’s launch:

Teaser email campaign example of upcoming launch

(Supply: Pinterest)

All of us do not forget that “Automobiles” introduced $10 billion to its producers, don’t we? Teasers actually work!

This relies. Normally, occasions like conferences, conferences with well-known folks, and film releases are sometimes introduced 3-6 months previous to the occasion.

If you’re an internet retailer, you could do it just some weeks and even days earlier than the very occasion.

Use Stripo’s product launch electronic mail templates to construct high-quality teaser emails quick


10 examples of teaser electronic mail campaigns

The truth is, there should not a lot of them. Sadly, just a few firms come to this trick. But, it might be good to get impressed by one of the best teaser electronic mail examples given under and begin your individual teaser electronic mail marketing campaign.

1. Teaser electronic mail from Mini Boden

Topic line: HARRY POTTER ⚡.

I don’t know how an attire retailer can use the Harry Potter theme. This made me anticipate the following electronic mail from Mini Boden.

(Supply: E-mail from Mini Boden)

What’s so good about this teaser electronic mail: Its design is ideal. Mysterious, and intriguing. 

2. Teaser electronic mail from Mercedes

Topic line: The VISION EQS: A milestone in a brand new period for the car.

Mercedes is aware of methods to maintain the viewers’s curiosity.

Email marketing campaign to drive traffic and boost sales

(Supply: E-mail from Mercedes-Benz)

What’s so good about this teaser electronic mail: Mercedes shares an outlook of the automobile it should launch subsequent 12 months. It offers a picture and an in depth description and offers a sneak peek of the upcoming product. 

3. Teaser electronic mail from Birchbox

Topic line: Keep tuned.

That is one other nice instance of an electronic mail teaser marketing campaign with a deal with time supplied by Birchbox.

Marketing email of product launches in a teaser email series

(Supply: E-mail from Birchbox)

What’s so good about this teaser electronic mail marketing campaign: Similar to Apple, Birchbox did not give too many particulars however talked about the complete date and a photograph of the lady wanting someplace apart as if seeing one thing actually thrilling and intriguing simply spiced up the “Keep tuned and get excited” inscription.

But, to make this trick, the corporate must be well-known and have a excessive stage of credibility. Apple and Birchbox certain do.

Tesla Inc. additionally makes use of this trick to advertise new automobile releases and announce the beginning of the pre-order interval.

4. Teaser electronic mail from Tom Raffield

Topic line: Guess the place we’re going.

We have already shared this electronic mail instance by Tom Raffield with you in one in every of our weblog posts. Nevertheless it’s actually cool and we might like to spotlight it as soon as once more.

(Supply: Actually Good Emails)

What’s so good about this teaser electronic mail: Not solely did this model puzzle its recipients about the place the Tom Raffield crew was going, however it additionally utilized interactive components so as to add much more intrigue to their electronic mail.

Tips on how to make a teaser electronic mail much like this one with Stripo:

  • drag a three-column construction into your teaser electronic mail template;

  • drop the Picture block into every column;

  • add your first picture;

  • toggle the “Rollover picture” button to activate the rollover impact;

  • add your secondary picture;

Building a teaser campaign for reaching out to your target audience

Boost teaser emails with interactive components

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5. Teaser electronic mail from Bobbi Brown

Topic line: The “It’s huge” sequence.

Apple’s not the one model that can intrigue its subscribers with teaser emails. Another firms are good at it, too. Now that we’ve got seen two nice examples above, we might not get stunned by yet one more electronic mail like this.

But, you want to try it so long as it has continuation:

Partially reveal key details of your product launch marketing email

(Supply: Pinterest)

“This begins now”. However this electronic mail was preceded by:

(Supply: Pinterest)

What’s so good about this teaser electronic mail: This can be a sequence.

“Keep tuned for tomorrow” — looks as if an ideal thought to make prospects anticipate the following marketing campaign.

6. Teaser electronic mail from Apple

Topic line: Save the date.

The Apple entrepreneurs know for certain methods to create a good teaser electronic mail marketing campaign. Apple merchandise, like iPhones, are probably the most awaited merchandise of the 12 months. Are they the one ones who produce good smartphones or smartwatches? Undoubtedly, not. However their advertising teasers make us anticipate the product launch.

Product teaser campaign _ Announcing the date

(Supply: Pinterest)

What’s so good about this teaser electronic mail: They don’t inform us what’s about to occur, however ask us to save lots of a particular date. No additional information is required right here.

Ensure you have one thing actually particular to supply to justify prospects’ belief.

7. Teaser electronic mail from Porsche

Topic line: We’re bringing our imaginative and prescient to the highway: Mission E turns into Taycan.

Sharing the main points of a brand new automobile with automobile lovers appears like a good suggestion. Porsche is an 80-level professional in teasing shoppers as a result of it doesn’t share any element within the teaser emails, it simply reminds its shoppers they’re engaged on a brand new automobile. The silhouette of a automobile, hidden behind a veil, arises even larger curiosity and curiosity amongst Porsche lovers.

(Supply: E-mail from Porsche)

What’s so good about this teaser electronic mail: Not solely did Porsche disguise the main points of what its new automobile goes to appear like within the electronic mail, however it didn’t reveal particulars even within the video. 

8. Teaser electronic mail from Samsung

Topic line: Be the primary to expertise it.

That appears like purpose to attend the presentation of a brand new product. Right here, they play on our need to be larger than others, stronger, to be the primary! Shortly talking, enchantment to self-importance.

Build hype around your brand new collection for potential customers

(Supply: E-mail from Samsung)

Hurry up! As a result of just one individual could be the first!

9. Teaser electronic mail from the Resort Administration

Topic line: Can you retain a secret?

I’m unsure. However I’d love to listen to it although! How can I get to know what it’s all about?

Build hype around your new release for more sales

(Supply: Pinterest)

What’s so good about this teaser electronic mail: The Resort Administration didn’t point out what they’re about to alter. It may be something: inside design, new methods to entertain friends or new accommodations someplace on the islands of the Mediterranean Sea.

And prospects will love to affix you!

10. Teaser electronic mail from Havenly

Topic line: One thing new is coming to Havenly.

Simply one other nice instance of a teaser electronic mail marketing campaign.

Example of a proper teaser Email marketing campaign

(Supply: E-mail from Havenly)

What’s so good about this teaser electronic mail: I cherished its design, particularly the banner. And the truth that they requested recipients to examine their inbox the next week.

We have proven one of the best teaser electronic mail campaigns to get you impressed to construct your individual one. However how do you get recipients to see these emails? You construct highly effective topic strains.

Teaser electronic mail topic strains

However allow us to at all times do not forget that all of it begins with the marketing campaign’s message that’s fastidiously expressed within the topic line regardless of how stunning your electronic mail is. Some huge firms can say “Guess what it’s” or “Guess what’s inside?” and it’ll work for them. However small firms must battle for the next open charge.

Make it intriguing, but clear.

Examples of teaser electronic mail topic strains

All of the titles that we used for every instance within the earlier part are the true topic strains. On the lookout for a caption for a brand new product launch instance? Verify these ones out:

  • Psst… Coming Quickly — Monica Vinader.

  • Introducing Tease Crème Cloud ✨  — Victoria’s Secret.

  • Massive information to unbox — Monica Vinader. 

  • The Mermaid Tote Is FINALLY Right here — Brighton.

  • A Dream Come True — Victoria’s Secret.

  • The Taycan dream, nearer to actuality — Porsche.

  • It is coming — Harry’s.

  • Coming quickly to your favourite display screen — The MarketingProfs Workforce.

  • For the First Time Ever — Chubbies.

  • Electrified at a New Stage — Porsche.

It’s value mentioning which you can additionally work on the Hidden Preheader textual content. It may be like a continuation of the topic line.

With Stripo editor any further, you’ll be able to set preheader textual content and electronic mail topic proper throughout the template.

Click on the “settings” button above the template you’re engaged on:

Best Teaser Email Campaigns _ Email Subject Line

Add highly effective topic line to your Teaser E-mail earlier than exporting it to your ESP

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Wrapping up

Other than the inventive teaser marketing campaign concepts given above, there are some issues we nonetheless ought to point out:

  • Work in your teaser electronic mail design

Trying again on all of the teaser electronic mail marketing campaign examples, we will say the teaser electronic mail design relies upon completely on the article of your focus. And right here you don’t have any restrictions in any respect. The one rule is to make it eye-catching and actually intriguing.

It will take you some time, however the outcome will doubtless repay.

  • Work in your teaser electronic mail copy

E-mail content material is a good a part of the profitable teaser electronic mail marketing campaign. Your catchy topic line, preheader, and electronic mail copy ought to construct intrigue and need to get to know extra data.

  • Add the decision to motion buttons in teasers

In electronic mail campaigns like these, in case your electronic mail is concentrated on a date, you should definitely embody the “Add to calendar” button, and just one single name to motion button if the e-mail is concentrated on a product launch. 

  • Select the precise time to your teaser emails

There’s no want to return to this trick fairly often.

Do it solely when you’ve gotten one thing actually enormous to supply to your shoppers!

  • One announcement at a time

Dedicate your complete marketing campaign to 1 factor solely. Hold the main focus.

  • Use follow-up emails to succeed in the purpose

Complicated electronic mail advertising just isn’t restricted to a single announcement electronic mail. You’ll want to remind them about your supply once more, particularly on launch day.

Use our HTML electronic mail templates to succeed in out to shoppers with refined teaser emails