10 finest practices for post-purchase emails — Stripo.e-mail

Publish-purchase emails are the aftertaste of on-line purchasing, but they’re usually underrated. With almost 361.6 billion emails despatched each day, entrepreneurs face some questions: How do you create charming emails? Is it even well worth the effort? With good practices up your sleeve — sure, and that’s our activity for immediately!

We’ll discover finest practices to maximise the worth of post-purchase emails, enhance buyer expertise, and simplify e-mail design with no coding expertise. Let’s get into it!

About post-purchase emails

Publish-purchase emails are a collection of messages despatched as soon as an individual locations an order. When crafted proper, they’ll nurture buyer relationships, drive repeat purchases, and foster belief, so that they pretty deserve the eye. 

If you happen to’re nonetheless doubtful, post-purchase emails have a 217% larger open charge than a median e-mail marketing campaign, supplying you with extra possibilities to show leads into loyal prospects.

Varieties of post-purchase emails

Now that we’ve coated the chances and definitions, let’s differentiate post-purchase emails based mostly on their aim:

1. Transactional emails: These have all the small print concerning the buyer’s order — a purchase order affirmation message, bill, receipt, or delivery affirmation e-mail are examples you might even see.
2. Advertising and marketing emails: These are promotional messages with reductions, surveys, new merchandise, or overview requests. They aren’t as tightly linked to the transaction and don’t deal with the order particulars.

With all of the variations between post-purchase emails in thoughts, we could transfer to one of the best practices. 

10 finest practices for post-purchase emails

Putting an order is just the start of the shopper expertise. As a vendor, it’s essential guarantee your post-purchase e-mail stream naturally results in buyer satisfaction.

That can assist you attain that time, I’ve gathered 10 finest suggestions for post-purchase e-mail campaigns from journey and eCommerce companies. We’ll discover examples and what makes them efficient. Let’s dive in!

1. Present gratitude

What’s the very first thing you do as soon as the order is positioned? Do you scan your inbox for an order affirmation e-mail instantly, or simply transfer on? Personally, I search for proof of buy, and seeing a “Thanks” e-mail is an easy however candy gesture.

I couldn’t be the one one who noticed the center emoji with heat needs within the e-mail beneath. It exhibits the vendor’s curiosity in my expertise, which is a superb begin.

(Supply: E-mail from KLR Bus)

2. Add gamification parts

Publish-purchase emails aren’t any exception to implementing gamification. Along with rising click-to-open charges by 220%, it may well make your message enjoyable. 

One of many post-purchase messages I obtained had a “What’s going to you set within the suitcase?” quiz. After selecting the right variant, a traveler will get a reduction for the subsequent journey, and there’s no manner to withstand.

(Supply: E-mail from KLR Bus)

Easy methods to create a sport with Stripo

It’s unfair to debate the advantages of gamification with out exhibiting how you can create it, so let’s get into it. Listed below are the steps it’s essential observe:

1. Go to the Interactive module generator.
2. Choose any sport from the record (I selected a Scratcher).
3. Fill within the Setting part: textual content space, button title.

   

4. Arrange a Response Storage and Merge Tags if wanted.

   

5. Create a fallback message or use an automated one.

   
   That is it! Now, it can save you the module to your Stripo account or ship it to your e-mail.

3. Add action-driven parts

Publish-purchase messages should not solemnly informational, and correctly crafted e-mail buttons can increase clicks. In numbers, a very good click-through charge in e-mail falls between 3% and 5%, and motion language can enhance these metrics much more. 

The journey firm I’ve chosen for evaluation makes use of button-shaped calls to motion and crimson as its colour. From the color psychology, phrase alternative, and distinction viewpoint, this mixture is highly effective and had me click on inside seconds.

(Supply: E-mail from KLR Bus)

4. Construct anticipation with suggestions and checklists

When an merchandise is en route or a visit is coming, you might tease new prospects with how-to data emails or helpful checklists to remind them of the worth. Why is that this vital? 

Think about you’re ready for the journey, and because it will get nearer, the corporate provides packing suggestions or reminds you of obligatory journey paperwork. The thrill and worth skyrocket, and the corporate title is on the high of your thoughts.

(Supply: E-mail from KLR Bus)

eCommerce alternate options could embody user-generated content material, how-to data emails, and utilization suggestions — something that would educate prospects and improve anticipation.

5. Hold prospects up to date

Pissed off, misplaced, and confused — that’s how prospects really feel when the supply day comes, and no package deal arrives or will not be even despatched out. Offering customers with delivery affirmation emails and order adjustments in eCommerce post-purchase emails is a should.

Furthermore, it seems that 59% of customers wish to get updates, so not solely do you inform them of buy standing, however you additionally keep away from a detrimental buyer expertise.

(Supply: Stripo template)

6. Ask for opinions thoughtfully

Do you inspire your current prospects to share just a few phrases or simply request suggestions? It could be a very good time to re-assess your method, and I’ve concepts for inspiration!

There’s one post-purchase overview e-mail that has been on my thoughts for days. As an alternative of an ordinary message, Ryanair teased recipients with an opportunity to win a present card. As a buyer, I noticed private worth in sharing suggestions, so evidently, my hesitation light away.

(Supply: E-mail from Ryanair)

Such motivational parts encourage current prospects to speak and publish opinions, which builds belief in your model and attracts new leads.

7. Use hyper-personalization

Roughly 72% of digital retailers assume that AI-driven personalization has probably the most affect on their enterprise, and they don’t seem to be flawed. Customized messages set your post-purchase e-mail campaigns aside from the static competitors.

Every order provides you extra buyer information — preferences or geographics — and the extra particulars you may have, the higher you may phase your viewers and regulate post-purchase emails.

(Supply: E-mail from Peculiar)

8. Plan e-mail sequences for long-term

Planning e-mail sequences upfront ensures consistency and exhibits a buyer lifetime worth. Whereas some companies solemnly deal with attracting new prospects, I’d like to focus on the significance of buyer retention.

Current research present that repeat prospects herald 72% of income. Furthermore, customer-centered companies reported a 41% quicker income improve. So not solely does this post-purchase stream increase your income, but in addition speeds the expansion. 

Journey e-mail sequence instance

We’ve mentioned the significance of long-term buyer relations, however how do they give the impression of being in observe? Let’s examine an actionable instance the place every step of buyer journey preparations is accompanied by an e-mail:

1. Order affirmation with particulars in a PDF, together with action-driven phrases.
2. A proposal to buy a return ticket with upsells.
3. An informational e-mail on what to pack for the street with gamification parts and a reduction for participation. 
4. A guidelines with obligatory journey data.
5. Suggestions for vacationers with pets.
6. A overview request e-mail with a reduction for the subsequent journey.

9. Stay eco-friendly

With tons of flash gross sales, promotions, or new arrivals, it’s straightforward to really feel overwhelmed, however sustainability can save the day. Implementing eco-friendly practices improves content material effectivity and reduces detrimental environmental affect. 

So, how do you ensure your post-purchase emails are optimized? Let’s take a look at my findings:

• optimized design: Utilizing compressed photos, GIFs, and light-weight visuals reduces studying and loading instances;
• e-mail frequency: Sending emails too usually seems spammy and will increase one’s carbon footprint. The ten international locations — China, Brazil, UK, USA, India, Netherlands, Vietnam, Italy, Germany, and Morocco — generate 2,184 metric tonnes of CO2 each day or 797,160 yearly solemnly from spam;
• darkish mode adjustment: Designing emails suitable with darkish mode can save power on screens, thus making messages sustainable.

With the following pointers, your enterprise could contribute to environmental sustainability and enhance buyer expertise.

10. Foster neighborhood

I’ll begin with the info. Roughly 78.2% of shippers consider that interacting with the neighborhood raises model consciousness and retains it high of thoughts. Communities are a chance to let current prospects share their experience and thus really feel vital and concerned.

Publish-purchase emails are an excellent place to embed neighborhood invites and perks for members, have fun probably the most energetic repeat prospects, and encourage participation.

Create post-purchase emails with Stripo

10 pillars of the post-purchase emails are coated, so it’s time to learn to pace up and ease template creation and the way Stripo might be of assist. 

Discover a best-fitting template

In case you are taking your first steps in crafting post-purchase campaigns, Stripo templates can simplify the method. Right here is how one can navigate the tab and discover the template to work with:

• use filters: You could seek for templates based mostly on business, season, options, sorts, or integrations;
• strive key phrase search: In case you are uncertain which characteristic or sort you want however know the subject, strive looking out by key phrases to search out one of the best matches;

• order a customized template: You don’t need to arrange for much less! If in case you have an concept, our workforce could be pleased to create a customized template for you thru an ordering characteristic.

Enhance CTA buttons

The toughest half is behind you! Now that you’ve got picked a post-purchase e-mail template, you might regulate it to the model’s wants. 

Name to motion buttons are a vital e-mail format factor, so we’ll begin with them. Right here is the place you might customise the e-mail buttons:

• settings tab: The button block has its personal settings with an possibility so as to add a hyperlink, arrange button textual content, alignment, margins, or top;
• kinds tab: This part is all about how the button seems: font, font dimension, font household, button colour, border radius, and padding.

Optimize for cell units

As soon as all of the important parts are arrange, we will transfer to the subsequent step — cell gadget optimization. Solely 39% of recipients examine their e-mail on desktops, so focusing on these means shedding a good portion of potential prospects.

Publish-purchase emails aren’t any exception, so testing the ultimate message’s look on mobiles is a should. Fortunately, it solely takes a click on in Stripo: 

1. Discover the cellphone icon within the higher proper nook and click on on it. 

   

2. Verify the template design.
3. Take away some parts for mobiles to liberate area (if wanted), and it’s executed.

Add contact particulars

Social media hyperlinks and assist emails encourage prospects to have interaction with the model and allow them to simply get assist.

There’s no have to manually seek for social media icons, as we’ve pre-made modules:

1. Click on on Constructions & Modules in your left.
2. Discover the wanted module utilizing filters or scrolling.
3. Drag-n-drop it, and it’s executed!

Check your template

With Stripo’s built-in testing software, you do not want third-party apps or platforms to run e-mail consumer checks and darkish mode previews. 

There’s no want to depart the tab, and all of the steps to observe are listed beneath:

1. Click on on the Check icon.

   

2. Choose the E-mail Shoppers possibility within the Testing Template window.
3. Click on Run a Check.
4. Verify the outcomes and edit the place wanted.

   

There’s additionally an choice to obtain preview photos to rapidly approve the templates and proceed with the post-purchase e-mail design.

Publish-purchase e-mail examples

With all the information and steps in thoughts, it’s time to add a cherry on high of the cake and focus on post-purchase e-mail examples. Let’s dive into them!

Airbnb journey reminder

This exact and light-colored reminder e-mail teases you with an upcoming journey and reservation particulars. With data on the home, security guidelines, and an choice to handle reserving, Airbnb absolutely equips you for the journey.

There isn’t any cross-selling or promotions on different experiences for this location — the e-mail is informational in nature, and it does its job effectively. With just a few motion phrases, it educates and builds anticipation for the traveler, making the message a very good instance of the reminder emails.

(Supply: E-mail from Airbnb)

Reserving fee affirmation

Publish-purchase affirmation emails from Reserving really feel fairly the alternative of these from Airbnb. They’re formal, straight-to-the-point, with no photos, simply naked textual content. 

It’s a very good instance of an eco-friendly e-mail — the design is simplified to the utmost, but I’ve every thing I would like proper in entrance of me.

(Supply: E-mail from Reserving)

GymBeam NPS survey

Implementing NPS surveys in post-purchase emails is an efficient factor, however making them interactive can generate as much as 520% extra buyer suggestions. Without having to observe any hyperlinks, a recipient can take a survey with out leaving the e-mail.

The post-purchase e-mail instance with an NPS beneath is minimalistic and simple however serves its objective effectively. For sure, it bought its response.

(Supply: E-mail from GymBeam)

Wrapping up

To sum this up, I’d prefer to say that correctly crafted post-purchase e-mail collection are a ticket to repeat purchases. With parts of gamification, hyper-personalization, motion phrases, and eco-friendly practices, your messages catch a watch even within the crowded inbox.

And when you deal with content material and design, Stripo handles the remainder and ensures your emails perform correctly throughout all e-mail suppliers.