This text explores the survey invitation emails and evaluations the steps to construct every sort of suggestions kind. You’re going to get the ten finest practices together with catchy examples to get extra survey responses and increase your outcomes.
Nothing is worse than buyer suggestions slipping by way of your fingers. You will have a catchy topic line, a newly crafted survey invitation e-mail, and focused respondents, however you hit a wall of silence. Whereas it’s common, as 31% of surveyed companies have an 11–20% response fee, it shouldn’t be your actuality. How about changing into one of many 15% of corporations with 41–60% reply charges?
This text explores the definition, significance, examples, and finest practices for an ideal survey invitation e-mail. By the top of the information, you’ll know the sensible approaches to growing survey outcomes.
What are survey invitation emails?
A survey e-mail is a questionnaire to get folks to speak about their experiences and share beneficial suggestions. In such circumstances, message high quality determines your possibilities of getting a response.
Nicely-crafted e-mail surveys set the tone of the dialog, clearly define its function, and encourage participation.
Major varieties of surveys
Now, let’s talk about the 4 major varieties of surveys used to gather suggestions:
- interactive star rankings & NPS: With the sort of suggestions survey, a participant can full the complete survey immediately within the e-mail. Our assessments confirmed a rise in response fee of 5.2 instances in interactive varieties in comparison with exterior hyperlink choices;
(Supply: E-mail from GymBeam)
- hyperlinks to questionnaires: The good thing about utilizing an e-mail advertising questionnaire is its net security since it’s a URL wrapped in a call-to-action button;
(Supply: E-mail from Litmus)
- photos/icons with hyperlinks to them: This e-mail survey sort works on all widespread gadgets and e-mail purchasers and helps gather responses simply;
(Supply: E-mail from Stripo)
- polls: A ballot is a sort of survey that features an interactive kind for amassing survey responses. The primary advantages are elevated engagement, improved buyer satisfaction, and general simplicity.
Advantages of survey emails
The motivation behind your survey invitation e-mail is to indicate clients how they’ll profit as soon as they full the survey. This may be participation in enhancing a product, successful a present card, or getting a reduction.
Alternatively, senders could establish their weak spots and enhance buyer satisfaction, which remains to be a related concern.
Solely 49% of consumers really feel manufacturers use their data in a helpful method, which implies that greater than half of respondents don’t see their achieve.
In case your new function was as soon as a buyer’s thought, spotlight it so that folks have a motive to contribute and share their sincere suggestions.
The very best time to ship survey invitation emails
Do you know that the sending time of the survey invitation e-mail influences the response charges? The excellent news is that I’ve the best days for each buyer and inside surveys:
- buyer surveys: Mondays and Tuesdays get the very best survey response charges, whereas Wednesdays and Fridays have the bottom outcomes;
- inside worker surveys: In contrast to buyer suggestions surveys, inside surveys peak on Mondays and Fridays and have the bottom response fee on Thursdays.
The following tips might be a basis for testing your suggestions request e-mail and enhancing your survey outcomes.
The right way to create survey invitation emails
Crafting a compelling survey invitation e-mail relies on the kind of survey kind you need, so the steps for every variant are listed beneath.
Interactive star ranking and NPS
Star rankings and NPS questionnaires are simple and handy survey e-mail examples. Interactivity may also help you obtain extra survey responses, increase engagement with prospects, and get beneficial enter in only a few minutes.
Furthermore, a current examine confirmed that NPS surveys had a 12.4% response fee, whereas the typical reply fee solely began at 4.5%.
Stripo’s interactive module generator helps you to simply create an NPS suggestions survey. Right here is how you are able to do it:
- Open the NPS survey within the module generator.
- Fill within the Settings, Completion Display screen, and Fallback Message tabs.
- Click on Look to regulate the survey kind to your Model Tips.
- To tug knowledge out of your sources, click on “Need to pull in content material out of your supply?”
- Save the suggestions survey as a module, or ship it to your e-mail.
All surveys you create in Stripo are totally accessible, so you may collect suggestions from everybody in your viewers.
Hyperlinks to questionnaires
Including a hyperlink to the survey to the call-to-action button is one other secure, easy methodology. Furthermore, the principle structure ingredient — the button — is premade, so you may give attention to design as a substitute of coding.
Right here is how one can create this CTA button in Stripo:
- Drag and drop the button onto the template.
- Click on the button and go to the Settings tab.
- Add a hyperlink, and save the modifications.
The decision-to-action buttons from Stripo are supported by all e-mail suppliers, so your survey kind is secure.
Photographs/icons with hyperlinks to them
This variant is appropriate for many who add a hyperlink to survey questions within the old school method — by way of photos. Beneath are the steps it’s essential comply with to set every thing up:
- Drag and drop a construction with the mandatory variety of columns.
- Pull the “Picture” block to every column.
- Add photos and add correct hyperlinks.
- Add alt texts to all photos to make sure they’re accessible.
That’s it! I additionally advocate that you just attempt e-mail consumer testing to make sure your survey e-mail template is mirrored accurately on all gadgets and suppliers.
A ballot
Embedding a ballot in your survey invitation e-mail is a good way to get solutions with out overwhelming the viewers. Clients reply extra actively with much less effort, and also you get solutions for conducting market analysis or enhancing inside flows.
The steps for constructing a ballot are much like these of the NPS e-mail survey:
- Open the ballot.
- Fill within the Settings, Completion Display screen, and Fallback Message sections, and replace the ballot template if wanted.
- Regulate questions and solutions, and add a affirmation button.
- Save the modifications, and the ballot to your analysis survey is completed.
This part summarizes the directions for a suggestions survey e-mail with no coding abilities. Now, let’s transfer on to finest practices.
10 finest practices for survey invitation emails
To create efficient survey invitation emails, it’s essential discover a good stability between creativity and trusted approaches. Whereas the previous comes from the guts, this information may also help with the latter.
Let’s assessment 10 finest practices for strengthening your advertising technique with surveys.
1. Handle survey fatigue
Survey knowledge is a beneficial supply of knowledge from the shopper’s perspective and needs to be handled rigorously. Whether or not you’re employed with a market analysis survey or a post-event survey e-mail, think about the historical past of interactions with the reader. Even the catchiest brief varieties could seem clingy when despatched too usually.
Other than the frequency, think about the size of the shopper suggestions survey and the time wanted to finish it. Even a number of phrases may also help set expectations, whether or not you may have a brief survey or not.
(Supply: E-mail from BlaBlaCar)
2. Personalize survey emails
A correctly personalised e-mail survey can set your message other than the generic options. Furthermore, round 89% of enterprise leaders consider that it’s going to affect the corporate’s success within the subsequent three years.
Check out two survey e-mail examples:
- variant 1: The primary survey e-mail doesn’t have a reader’s first identify. It clearly states the time the shape takes and the corporate identify the e-mail is from, however there’s little data on the respondent;
(Supply: E-mail from Wizz Air)
- variant 2: This survey e-mail makes use of the shopper’s first identify, journey dates, and the identify of their keep. These particulars are sufficient to completely perceive what you’re about to touch upon.
(Supply: E-mail from Reserving.com)
Consequently, the primary survey invitation e-mail could seem extra generic, whereas the second focuses on the participant.
3. Enhance call-to-action buttons
Should you connect your survey hyperlink to the call-to-action button, make sure the clickable ingredient is contrasted, makes use of motion language, and reveals up nicely in darkish mode. The latter could negatively have an effect on the general notion of the survey e-mail.
Let’s examine our findings to spotlight the significance of those finest practices:
- variant 1: In darkish mode, the decision to motion loses its distinction — the textual content blends in with the button coloration;
(Supply: E-mail from Ryanair)
- variant 2: The button’s colours stay in distinction, so some readers could understand the survey e-mail higher.
(Supply: E-mail from BlaBlaCar)
4. Supply rewards
Would you dedicate only some minutes to the e-mail survey for an opportunity to win a €100 present card? Personally, I shared suggestions with out hesitation.
Spicing up your buyer suggestions survey e-mail with promo codes or present playing cards can enhance survey responses and degree up general engagement. Exchanging beneficial suggestions for inside bonuses is honest, so in case you can supply your viewers something, do it.
(Supply: E-mail from Ryanair)
5. Embrace a progress bar
Falling into an limitless void — that’s how filling in a prolonged and sophisticated e-mail survey can really feel with no sense of progress. How do you guarantee this doesn’t occur to your survey request e-mail? Add a progress bar.
In response to SurveyMonkey, progress bars carry out finest on the backside of the web page. Furthermore, visible illustration alone (with out numbers or percentages) improves completion charges.
Nonetheless, it’s finest to check a number of variants in your target market to make sure you have the best survey invitation emails.
(Supply: E-mail from Ryanair)
6. Embed surveys within the e-mail
The very best factor about an embedded e-mail survey is that potential respondents have every thing proper in entrance of them.
Without having to open tabs or go to web sites, they’re extra more likely to take part. General expertise improves, and also you get extra survey responses.
(Supply: Stripo template)
7. Optimize cellular gadgets
In case you are of two minds about optimizing your survey e-mail for cellular gadgets, the numbers beneath will show you how to resolve.
Solely 39% of e-mail customers examine inboxes on computer systems. Alternatively, simply 35% of e-mail advertising specialists use responsive designs.
Cellular optimization ensures that you don’t lose survey responses resulting from improperly mirrored emails. Furthermore, it reveals your dedication to buyer satisfaction, which improves your model picture.
8. Arrange a survey invitation reminder
What occurs to the best factor that’s despatched on the mistaken time? It will get ignored. And the identical goes for the survey e-mail. That’s when the survey reminder e-mail comes into play.
Whether or not the reason being a busy inbox or a good recipient’s schedule, a survey invitation reminder is one other likelihood to gather suggestions.
(Supply: E-mail from Litmus)
9. Point out the expiry date
Just like the part above, folks can postpone filling out the e-mail survey, so realizing the cut-off date is useful. Moreover, countdown timers create a way of urgency, thus elevating survey response charges.
Nonetheless, since there’s a likelihood somebody will open a survey hyperlink after its finish date, think about notifying people who the survey has ended.
(Supply: E-mail from Litmus)
10. Share survey outcomes
The e-mail survey reward doesn’t at all times need to be financial. Typically, it’s a feeling of being included within the product’s improvement.
After I vote for service enchancment or reply to the onboarding suggestions e-mail, I anticipate to see the outcomes. Think about including a notice in regards to the survey e-mail outcomes, and at all times preserve your promise.
7 participating survey invitation e-mail examples
Now that you’re outfitted with finest practices and know the right way to construct suggestions varieties, I’d prefer to share one of the best survey e-mail examples and templates.
Assist high quality survey e-mail template
The assist workforce represents the model, and its easy processes can enhance buyer expertise. An e-mail survey helps managers perceive the effectiveness of the division or workers.
(Supply: Stripo template)
Product satisfaction survey e-mail template
This e-mail survey is useful in case you’d prefer to assess clients’ general satisfaction with the services or products. Whether or not you propose so as to add a brand new function or replace an present one, a survey is an efficient approach to perceive your viewers.
(Supply: Stripo template)
Survey e-mail template with a reward
In case you have any rewards to supply, this survey invitation message instance might be the one for you. With a reward proper within the message physique, respondents see the worth on the spot.
(Supply: Stripo template)
Film ranking survey e-mail template
A film ranking e-mail survey is a fast approach to examine whether or not every thing is working easily. Advertisements or gradual participant loading negatively affect buyer expertise. Surveys may also help get rid of these issues.
(Supply: Stripo template)
Buyer’s first-day survey e-mail template
The primary time the shopper tries your services or products is important. An e-mail survey reveals whether or not a buyer’s expectations are met or exceeded or if they’re upset.
(Supply: Stripo template)
Final order survey e-mail template
A brief survey in regards to the buyer’s final buy may also help you establish issues earlier than they seem in public evaluations. Moreover, it’s a good way to indicate your involvement in buyer satisfaction.
(Supply: Stripo template)
Message high quality survey e-mail template
A fast query on the finish of the e-mail survey will show you how to assess whether or not you may have something to enhance. This strategy helps you to react rapidly to negatively perceived messages and alter them.
(Supply: Stripo template)
3 survey e-mail copy examples
Buyer satisfaction survey e-mail copy
E-mail topic line: Assist us enhance our workforce and serve you higher!
Hello [Customer’s name],
Thanks for selecting [your company name]! Our assist workforce frequently strives to enhance your expertise, and your suggestions guides us towards perfection.
This fast survey will take 4 minutes to finish, and your insights will assist us improve our services and products.
[CTA: Take the Survey]
We respect your time and worth your enter. Thanks for serving to us develop!
Heat regards,
[Your company name]
Submit-event survey e-mail copy
E-mail topic line: How was the [event name]?
Hello [Customer’s Name],
Thanks for attending our annual [event name]! We hope you loved the convention as a lot as we did.
We’d love to listen to about your expertise to enhance our future occasions. Might you please take two minutes to share your ideas?
[CTA: Share Your Feedback]
Thanks to your time and for being a part of [event name].
Finest regards,
[Your company name]
Onboarding survey e-mail copy
E-mail topic line: Assist us enhance your onboarding expertise
Hello [Customer’s Name],
Welcome to [your company]! It’s so thrilling to have you ever right here. To make our onboarding course of simpler, we’d love to listen to about your expertise.
This brief survey will solely take 3 minutes to finish, and your beneficial insights will assist us guarantee you may have every thing it’s essential succeed with [product/service].
[CTA: Take the Survey]
We’re at all times right here to assist you each step of the way in which.
Finest regards,
[Your company name]
Wrapping up
Survey responses are the voice of your target market, and correctly crafted varieties will show you how to keep on the identical web page. This text has picked and analyzed 10 finest practices that can assist you enhance your survey emails.
Now that you just’re outfitted with sensible copy examples and templates, you may increase your outcomes and make your providers much more related. Good luck!
Construct efficient survey invitation emails in a number of clicks